#Saudi Arabia #Riyadh #period care #OMO

OMO's Initiative to Empower Women in Saudi Arabia

In a groundbreaking move, OMO has forged a partnership with henna artists in Saudi Arabia to tackle the sensitive subject of menstruation and educate women about proper period care and stain removal. Recent research indicates that while 63% of Saudi women recognize a positive shift in societal attitudes towards menstruation, a staggering 72% still feel it remains a taboo topic. This disconnect hinders open discussions and often leads to misinformation regarding effective period care management.

The data revealed that 70% of women have resorted to discarding clothing or bedding due to period stains that proved difficult to remove. In response, OMO is launching an innovative educational campaign aimed at integrating period care into local beauty traditions, specifically within henna and beauty salons. These spaces are traditionally seen as sanctuaries for women to gather, share experiences, and seek advice on intimate matters.

Blending Tradition with Education

OMO's campaign is designed to transform these beauty salons into forums for dialogue about menstrual health. By collaborating with henna artists, OMO has found a unique way to incorporate key cleaning and stain-removal tips into henna designs. The washing procedures are intricately embedded into the artwork, creating a visually stunning yet educational experience for women.

Sarah Qazi, the Home Care Business Lead for Unilever, stated, “Every great idea needs to resonate with its audience and effectively address an issue. The concern was how to engage millions of women who deal with periods daily and demystify the topics surrounding period care. We wanted a medium that felt organic and deeply personal for our target audience. Henna not only serves as an art form but also embodies a tradition of storytelling that has existed for generations.”

The partnership employs OMO's potent formula, which contains enzymes explicitly designed to combat difficult stains, like blood, allowing users to confidently manage their period care without the fear of irreversible damage to their belongings. The henna designs correspond to a straightforward three-step cleaning routine: first, soften the stained area with cold water; next, wash it with OMO detergent; and finally, rinse it with cold water for best results.

Making a Difference

By providing henna artists across the country with custom design kits that include period care information, OMO is pledging to break down the taboos surrounding menstruation. Artists can access downloadable resources at this link, thus equipping them to share period care strategies as they create their beautiful designs.

This initiative not only addresses practical challenges but also empowers women to embrace their experiences and discuss them openly without fear. OMO is taking significant steps towards transforming perceptions around menstruation, merging cultural traditions with necessary education and support.

As OMO continues to advocate for women's rights and health in Saudi Arabia, it invites women to join this movement of transformation. This partnership exemplifies how tradition can serve as a conduit for progress, ensuring that women receive the information and support they need to manage their health confidently.

In a world where menstruation still carries a stigma, OMO's creative approach could herald a new era of openness and education for Saudi women, reminding them that they are not alone in their experiences. With education at its core, this initiative demonstrates that every woman should feel empowered to discuss menstruation freely, reinforcing the message that knowledge is strength.