Celebrating Heritage and Innovation: The Launch of 'Zhejiang's Fine Products' at CICPE 2025

Unveiling 'Zhejiang's Fine Products' at the CICPE 2025

From April 13th to 18th, 2025, the grand halls of Haikou in Hainan province host the 5th China International Consumer Products Expo (CICPE). This event marks an important milestone as 'Zhejiang's Fine Products' makes its debut at the expo, showcasing not only traditional craftsmanship but also the latest advancements in technology.

A Thematic Focus

Under the theme of "New Consumption Trends, New Technological Forces," the exhibition emphasizes Zhejiang's commitment to merging heritage with innovation. The stated slogan, "World-Class Quality, Made in Zhejiang," creates an expectation for excellence. At the heart of this display is a combination of physical exhibits and digital interactions, with over 200 products curated from 18 unique brands. This showcase ranges from time-honored crafts to contemporary consumer goods, presenting a rich tapestry of Zhejiang’s cultural heritage.

A highlight of the exhibition is the virtual showcase developed in collaboration with Alibaba's Taobao Tmall Group, offering an extensive digital experience that complements the physical displays. Visitors to the expo can engage with the products in innovative ways, creating a memorable interaction that transcends traditional exhibition formats.

A Platform for Innovation

The expo also features a significant event dubbed "Global Premieres at CICPE," which is set for April 14th. During this session, key innovations will be unveiled to the world. Notable products include the AI+AR Rokid Glasses, OSM's cutting-edge Soothing Whitening Essence for 2025, and Hu Qing Yu Tang’s “Light Wellness Workplace Saviors,” tailored for the health-conscious demographic. These product launches exemplify how Zhejiang is pushing the boundaries of both technology and consumer goods.

Experience Beyond Sight

Adding to the depth of engagement, the exhibition introduces interactive experiences that stimulate the five senses—sight, sound, smell, taste, and touch. Attendees can explore renowned traditional crafts such as Dongyang wood carving, Wanfeng joinery, and the cherished traditions of Chinese medicine and tea from Hu Qing Yu Tang and Shibake.

Prominent Support

The initiative received endorsements from notable figures such as Zhu Zhu, the advertising face of OSM Skincare, and Shen Zhirong, the founder of OSM, affectionately known as ''Grandpa Pearl.'' Additionally, Zhu Mingming, the CEO of Rokid, and Chen Yunhan, the Board Chairman of Hu Qing Yu Tang, have lent their names to the campaign, further reinforcing the gravity of 'Zhejiang's Fine Products' initiative.

Media Attention and Future Aspirations

The exhibition has garnered significant media attention, both locally and internationally. Through live broadcasts, press conferences, and short video promotions, the organizers aim to elevate the recognition of Zhejiang's brands on the global stage. This effort is part of a broader strategy by China to enhance the competitiveness of its consumer goods globally, positioning Zhejiang as a focal point of innovation and quality.

In conclusion, 'Zhejiang's Fine Products' at the CICPE 2025 not only exemplifies the region's rich history and craftsmanship but also illustrates its forward-thinking approach toward integrating cutting-edge technology into consumer products. This event serves as a testament to Zhejiang's ambition and dedication to achieving excellence in both heritage and modernity.