#Japan #Jewelry #Gravie #Kobe #Ueno

GraVie Jewelry - A New Era of Elegance

GraVie, the renowned jewelry brand, has recently undergone a significant transformation by changing its name from GRAVIE. This change marks not only a rebranding but also a commitment to enhancing its customer experience and product offerings. The new store will officially open at Matsuzakaya Ueno on April 25th, introducing a refreshed look and feel to the jewelry shopping experience.

The history of GraVie dates back to 1932, beginning as a jewelry workshop established by a dedicated artisan in Kobe. The brand embodies the philosophy of showcasing truly valuable jewelry, with its name derived from the French words for grace (gracieux) and life (vie). For GraVie, jewelry serves not merely as adornment but as an integral part of one’s lifestyle, encapsulated in their new brand concept: “A Life of Grace with Jewelry.”

What to Expect from GraVie

GraVie positions itself as a curated jewelry shop that offers a selection of exquisite pieces alongside their exclusive designs. The brand aims to cater to sophisticated women by blending classic elegance with modern sensibilities. Here’s a closer look at their offerings:

1. Curated Selections and Original Designs
GraVie showcases an array of both domestic and international brands, selected with a keen aesthetic eye. Customers can explore unique GraVie original jewelry pieces, adding a distinctive touch that is hard to find elsewhere. Notably, the shop also features jewelry from their sister brand, Sirena Azzurro, enriching the variety available to patrons.

2. Seamless and Genderless Jewelry
At GraVie, customers will discover designs that transition effortlessly from everyday wear to special occasions. The brand emphasizes a gender-neutral approach, encouraging freedom of style beyond traditional categorizations.

3. Jewelry with Stories
Each piece at GraVie holds a narrative, reflecting the values of the makers and the story of the materials used. The brand collaborates with those who emphasize sustainable practices and craftsmanship, ensuring that their jewelry not only looks beautiful but also carries meaningful backgrounds.

4. Luxury Meets Casual Style
GraVie combines high-quality materials with designs suitable for everyday use. They promote versatile styling options that allow customers to mix high jewelry with more casual pieces, creating a personalized aesthetic.

GraVie’s collection features stunning designs, including their Heartful Eternity rings with heart-shaped accents and the luxurious Duality reversible jewelry that showcases beauty from every angle. The Vitrail series, inspired by stained glass, adds a colorful touch to their selections.

Grand Opening Celebration

Located on the first floor of Matsuzakaya Ueno, the new GraVie store will celebrate its opening with a special event from April 25 to May 6, 2025. The launch event promises to be an exciting opportunity for customers to experience the brand’s fresh concept first-hand.

For those who spend over ¥11,000, GraVie is offering an exclusive eco-bag with the original logo, available to the first 100 customers, while supplies last. Additional commemorative items include a retro-style novelty inspired by Kobe’s heritage and a unique Panda mascot keychain with a logo tag.

Connect with GraVie

GraVie is redefining the way jewelry is perceived and worn, providing a curated experience that is stylish and deeply personal. Find the perfect piece that complements your lifestyle and resonates with your identity.

To learn more about GraVie and their offerings, follow them on Instagram or visit their official website for store locations: Fukuya Corp.

For inquiries, please contact Fukuya Corp at +81-78-321-1505, available from 10:00 AM to 6:00 PM on weekdays.

GraVie brings together meticulously selected and original jewelry in a new format that is truly unique, encouraging everyone to express themselves through the art of jewelry.