Y's Pop-up Store
2025-04-12 08:01:20

Y's Launches Exclusive Pop-up Store at Nihonbashi Mitsukoshi Until April 2025

Y's Pop-up Store at Nihonbashi Mitsukoshi



Y's has opened a limited-time pop-up store at the prestigious Nihonbashi Mitsukoshi, which will be available until April 22, 2025. This special event showcases a collection inspired by 'Tennka,' a floral motif associated with the iconic 'Tennyo' statue located in the central hall of the store. The collection embodies the creative spirit of Y's, focusing on fabric flowers crafted from leftover fabric similar to the garments.

Celebrating 65 Years of the 'Tennyo' Statue



This year marks the 65th anniversary of the 'Tennyo' statue, a landmark of Nihonbashi Mitsukoshi that has stood since its completion in 1960. To commemorate this milestone, the collection reflects the beauty of 'Tennka' while adding a modern twist through Y's innovative design approach.

The featured pieces include three types of tulle cut-and-sew tops, priced at ¥35,200, ¥37,400, and ¥46,200. Each piece encapsulates the essence of Y's craftsmanship and aesthetic.

Unique Fabric Flowers



In addition to clothing, unique fabric flowers made from leftover materials like gabardine wool and jacquard are available exclusively at the pop-up store. These include:
  • - Fabric Flowers: Gabardine Wool Roses, priced at ¥5,500, and bouquets featuring roses, eucalyptus, and the Asaka Showma flower, priced at ¥16,500.
  • - Bouquets featuring Camellia and Asaka Showma: Priced at ¥9,350.
  • - Assorted bouquets in white and beige: Featuring roses, eucalyptus, and Asaka Showma, priced at ¥12,100.

Store Details



Location: 1F Stage, Nihonbashi Mitsukoshi Main Building, 1-4-1 Nihonbashi Muromachi, Chuo-ku, Tokyo.

Opening period: April 9 (Wed) - April 22 (Tue), 2025.
For inquiries, please contact Y's at Nihonbashi Mitsukoshi by calling 03-6225-2585.

Y's Brand Philosophy



Established in 1972 by renowned designer Yohji Yamamoto, Y's is not just a brand; it is a manifestation of his philosophy and approach to fashion. The brand originated from the concept that men's clothing should be worn by women, creating garments that resonate with strong, independent women who reject the whims of fleeting trends.

Y's prides itself on crafting functional yet elegant everyday wear, emphasizing timeless values and unique pattern making. The artistry revolves around meticulous cutting and silhouette creation while highlighting the texture of materials. The relationship between the wearer and the clothing is crucial, with careful consideration of airiness, volume, and balance that the garments convey upon wearing.

The current atelier team continues to embody this philosophy, presenting collections that reflect the brand's identity and commitment to high-quality, functional prêt-à-porter.

For more details, visit the official Y's website: Y's Website.


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Topics Consumer Products & Retail)

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