Idélia: A New Fashion Brand Empowering Self-Expression Through Style

Introducing Idélia: A New Fashion Venture

The fashion landscape is witnessing a refreshing addition as multi-talented star Mio Miyauchi launches her very own apparel brand, Idélia. Drawing inspiration from her own journey and experiences, Idélia embodies the ethos of “stretching just a little further for one’s ideals.” This collection aims to resonate deeply with individuals, encouraging them to embrace their aspirations and desires while battling daily fears and uncertainties.

The Brand's Concept

Idélia seeks to blend the essence of everyday life with subtle elements of the extraordinary. Each piece is designed to accompany wearers on their journey towards becoming their ideal selves, promoting a sense of both comfort and aspiration. The goal of this brand is to craft garments that serve as reminders of personal goals while providing that essential push toward self-actualization.

2025 Spring/Summer Collection

Miyauchi’s debut collection for the upcoming 2025 Spring/Summer season is poised to combine current fashion trends with everyday functionality. In this collection, the line-up includes a variety of clothing items designed with attention to detail:

- Tops:

- Logo T-shirt: ¥7,700 (White/Black, Free/Men)
- Ribbed Knit One-piece: ¥19,800 (Black/Gray, S/M/L)
- 4-Way Check Shirt: ¥12,100 (Black/Red, S/M/L)
- Double Ribbon Mini Cutsew: ¥12,100 (Black/White/Gray, S/M/L)
- Choker Tunic: ¥13,200 (Beige/Gray, S/M/L)

- Skirts:

- Mini Skirt: ¥15,400 (Black, M/L)
- Long Skirt: ¥17,600 (Black×Beige/White×Beige, M/L)

- Accessories:

- Necklace: ¥15,400 (Silver, Free)
- Ring: ¥14,300 (Silver, SS/S/M/L/XL)
- Ear Cuff: ¥9,900 (Silver, Free)

The styling and lookbook for these pieces will gradually be revealed on Idélia’s official Instagram account, offering a tantalizing glimpse of what’s to come.

Pop-Up Store Event

To celebrate the launch of Idélia, a pop-up store will open in Laforet Harajuku. This marks the first physical representation of the brand where customers can immerse themselves in its aesthetic and ethos.

- Event Duration: May 20, 2025, to May 27, 2025
- Operating Hours: 11:00 AM to 8:00 PM
- Location: Laforet Harajuku, 2F (1-11-6 Jingumae, Shibuya-ku, Tokyo, 150-0001)

Recent developments also include an early sales event in Shinjuku, allowing eager fans to purchase from the line before the official launch. Attendees will receive limited-edition gifts with their purchases, and there will be an opportunity to meet Miyauchi for a personal shopping experience. Stay updated for more details on the pre-sale event via official social media channels.

Message from Mio Miyauchi

Miyauchi expresses her hopes for Idélia, stating, “This brand is about stretching towards my ideals. Pulling from my experiences as an idol, the realities I’ve faced in the industry, and my dreams, I hope Idélia can gently push someone forward. Every aspect of this brand has been thoughtfully designed, and after a year of effort, I’m excited to deliver a piece that inspires confidence in anyone pursuing their dreams.”

After eight years as a part of Maneki Kecak, Miyauchi has shifted her focus towards nurturing new talents while creating meaningful opportunities. With aspirations across fashion, beauty, dining, and international ventures, she aims to provide valuable offerings to her supporters and peers alike, all while turning her ideals into reality.

Idélia stands as a starting point for all those willing to grow just a bit beyond what they are—a perfect place to meet your “a little ahead of yourself” self. Experience the unique world of Idélia and let it inspire your journey!

About Idélia

Idélia is a fashion brand born with the theme of “stretching just a little further towards your ideals.” It crafts garments that support the emotions of the wearer, infusing daily life with a sense of small wonder. Inspired by the white camellia flower representing “ideal love,” Idélia focuses on silhouette, fabric, and detail to evoke inner confidence and allure. The brand aims to connect the “current you” with the “aspiring you” through those little pushes that lead to greater self-expression.

To stay in touch with the latest from Idélia, be sure to follow their official Instagram and Twitter accounts for collection visuals and more updates: