#Japan #Tokyo #with #Pairs #Tapple

Latest Insights on Dating App Usage Among Women in Their 20s

In September 2025, digital marketing firm MOCHI, led by CEO Yuuri Someya, conducted a survey aimed at young women in their 20s to understand their experiences and perceptions of dating apps. This survey collected responses from 100 women, revealing various trends and habits in utilizing these platforms.

Key Findings from the Survey

Usage Statistics

The survey found that a significant 92% of respondents had tried dating apps, though only 8% of these women continued to use them regularly. This indicates a peak interest but potentially limited long-term engagement.

Details of Usage:

• - Used dating apps: 92.0%
• - Currently using: 8.0%

Most Popular Apps

Among those who had experience with dating apps, Pairs (ペアーズ) emerged as the most popular choice, with a notable 30.7% indicating they had used it. Other frequently mentioned applications included with (ウィズ) at 25.1% and Tapple (タップル) at 24.6%.

Popularity Breakdown:

• - Pairs: 30.7%
• - with: 25.1%
• - Tapple: 24.6%
• - omiai: 6.0%
• - Others: 3.5%

Payment Preferences

An intriguing aspect of the survey was the finding that 87% of respondents had not spent any money on these platforms. Among those who did, Pairs again topped the list with 9.0% of users having made purchases, followed by Tapple at 2%. This indicates that most young women prefer to explore dating without financial commitment, highlighting a potentially significant demographic trend toward free services.

Payment Insights:

• - Did not pay: 87.0%
• - Pairs: 9.0%
• - Tapple: 2.0%

Reasons for App Usage

When asked about their motivations for using dating apps, many women cited a lack of in-person meeting opportunities and recommendations from friends as major contributing factors. Additionally, the ease of starting on these platforms was a significant attraction.

Common Reasons for Engaging with Apps:

• - Limited real-life interactions
• - Recommendations from friends
• - Quick and easy to start

Success in Finding Relationships

Impressively, 85% of participants reported successfully meeting someone through dating apps, with 55% of those relationships progressing to dating. This suggests that while initial engagement with apps may be low, the effectiveness in creating romantic connections remains high.

Relationship Development Statistics:

• - Successfully dated: 55.0%
• - Met but not dated: 30.0%
• - Did not meet: 15.0%

Duration to Relationship Establishment

For those who found success in dating, 36% mentioned that they moved from meeting to dating within three months, while 29% did so in just one month. This illustrates a rapid transition from connection to relationship once the virtual barriers are crossed.

Timeline Insights:

• - Within 3 months: 36.0%
• - Within 1 month: 29.0%

Conclusion

The data from the survey shines a light on the current state of dating app usage among young women in their 20s, with findings pointing to growing engagement with apps like Pairs while maintaining a preference for free services. The motivations for using these platforms reveal not only the social dynamics affected by changes in societal interactions but also the efficacy of these platforms in facilitating meaningful relationships. As the digital dating scene continues to evolve, insights from studies like this will remain crucial for understanding trends and shaping future strategies for dating app providers.

For further details or insights about this survey, you can visit the full report here.