#Japan #Tokyo #WACUL #Tokyu Land #DX Talent

WACUL Partners with Tokyu Land Corporation for Innovative Digital Marketing Course

WACUL Inc., based in Chiyoda, Tokyo, has announced the successful execution of a comprehensive ten-session Digital Marketing course in partnership with Tokyu Land Corporation. This initiative, conducted through TFHD Digital Inc., aims to focus on developing Digital Transformation (DX) talent and enhancing practical problem-solving capabilities within the organization.

Background of the Digital Marketing Course Development

The TFHD Group has made strides in leveraging digital marketing across its subsidiaries. However, opportunities for systematic learning of effective digital marketing techniques have been limited. Many companies within the group reported relying on personal experience and intuition, often feeling overwhelmed by their challenges. Recognizing this gap, the need for strengthening the connection between knowledge and practical application became apparent.

To address this, WACUL and TFHD Digital developed the Digital Marketing course, focusing on both systematic knowledge acquisition and real-world business challenges. The course aims to develop DX personnel in the field of digital marketing and enhance the overall marketing capabilities of the group.

Practical Curriculum Based on Real-World Challenges

This course was not just about theoretical knowledge; it incorporated a hands-on approach focusing on creating customer journeys and designing surveys targeting actual customers. By visualizing customer behavior and emotions, participants could structurally organize challenges based on survey results, thus ensuring that their proposals were evidence-based rather than relying purely on instinct.

Deepening Practical Learning with Mentors

Each participant was supported by a mentor who provided guidance and feedback during the workshops. WACUL's extensive experience in digital marketing illuminated the discussions, encouraging a customer-centric approach. By engaging in dialogue, participants uncovered insights and deepened their understanding. The involvement of TFHD Digital members—who possess insights into both business and digital fields—also enriched discussions, fostering the generation of ideas applicable to real-world scenarios.

Reports summarizing findings and solutions were prepared, leading to a final presentation session.

Feedback from Participants

Participants have praised the course for its practical approach. They valued the way it went beyond lectures, allowing them to apply learned concepts directly to their work. Many noted that the creation of customer journeys and conducting real surveys clarified challenges from the customer's perspective and clarified their decision-making criteria during proposal evaluations.

Additionally, discussions with mentors enabled participants to systematize their knowledge of digital marketing while keeping a customer-centric approach in their analyses, enabling them to efficiently transition their insights into practice.

Conclusion and Future Prospects

WACUL's Director, Ryu Matsuo, emphasized that the course was designed not merely for knowledge input but for attendees to deeply consider how customers feel and make decisions. The methodology allowed participants to rethink challenges from the customer’s perspective, laying a clear path from insights to actionable strategies.

Acknowledging the unique backgrounds and challenges of each attendee while ensuring that learning translates into practical decision-making and actions is paramount. The concrete output proposals generated through this course have shown significant shifts in customer-centered thinking within real business contexts.

According to Takayuki Hisashi, Executive Director of TFHD Digital, the organization has successfully developed numerous DX talents through its training programs. As customer interactions rapidly digitalize, the need for deep customer understanding and strategic application of digital marketing becomes increasingly vital. This new Digital Marketing course, incorporating insights from TFHD Digital and WACUL, aims to cultivate immediate operational talent capable of enhancing customer experiences and supporting sustainable business growth.

Learn More about TFHD Digital and WACUL

For more details about TFHD Digital, visit their website. WACUL is dedicated to helping enterprises achieve digital transformation through data and knowledge. To learn about their offerings, check out WACUL's website.