A New Era for Korean Chapchae
Morinbo Corporation, based in Fuchu City, Tokyo, proudly announces the release of its long-selling product, the "Korean Chapchae L-Pack," starting February 15, 2026. This new offering caters to families looking for satisfying meal solutions with significantly more volume.
Product Highlights
The L-Pack size focuses on providing ample servings, with a base designed to satisfy family members. The set includes a delicious mixture of stir-fried vegetables—carrots, bamboo shoots, shiitake mushrooms, and black fungus—alongside double the amount of glass noodles. The vegetable seasoning boasts a rich sesame oil flavor, perfect for enhancing any rice dish.
A Significant Upgrade from the 175g Variant
The new Korean Chapchae L-Pack introduces exciting features compared to its smaller counterpart:
- - Double the glass noodles, ensuring a heartier meal experience.
- - 190g of vegetable seasoning, catering to a larger group.
- - Serves 3 to 4 people, making it an ideal family-friendly option.
Background of Development
After enjoying a successful track record for 20 years, the "Korean Chapchae" product will celebrate its anniversary in February 2025. This milestone inspires a fresh packaging design and a strategic push to reach more consumers. Recent sales data shows an impressive 119% growth compared to the previous year, indicating a robust demand for this beloved dish.
A survey revealed that while the 175g Chapchae is typically seen as suitable for 2 to 3 servings, many families are enjoying it with 4 or more individuals. To address this, the L-Pack was developed to provide generous portions that accommodate larger households.
The Appeal of Chapchae to Japanese Consumers
Chapchae's unique selling points include a delightful combination of glass noodles with protein and vegetables, appealing to both children and adults due to its non-spicy flavor. It serves excellently as a side dish for rice, enhancing mealtime experiences across families.
Despite the high recognition rate of approximately 73% among consumers, a significant 40% noted they had never experienced it at home according to our 2025 study. This demonstrates a fantastic opportunity to introduce more families to the deliciousness of Chapchae and elevate home dining through our new L-Pack size.
This product aims to quicken meal preparation for those who require a nutritious and hearty side without spending much time in the kitchen. The Korean Chapchae L-Pack helps busy families enjoy wholesome, flavorful dishes effortlessly.
Product Overview
- - Product Name: Korean Chapchae L-Pack
- - Weight: 270g (190g vegetable seasoning + 80g glass noodles)
- - Pack Quantity: 10 packs per case
- - Storage: Keep in a cool, dry place away from direct sunlight
- - Shelf Life: 400 days
- - Suggested Retail Price: 450 yen (Excluding tax) / 486 yen (Including tax)
Explore More with Korean Chapchae
With a commitment to quality and flavor, Morinbo continues to expand its line-up of Korean culinary products. Each offering is crafted to meet the changing needs of families, providing convenient and delicious meal solutions that bring everyone together around the table.