#Japan #Tokyo #Hui Guo Rou #Mo Ran Bon #Meat Lovers

Introducing 'Niku Niku Hui Guo Rou'

Are you tired of the phrase 'Hui Guo Rou' meaning meat when there's hardly any in it? Look no further! On February 15, 2026, Mo Ran Bon Co., based in Fuchu City, Tokyo, will launch 'Niku Niku Hui Guo Rou', a rich product designed especially for meat enthusiasts.

Product Features

The set guarantees a mouthful of meat in every bite, defying the norm that Hui Guo Rou lacks the meat content its name implies. Notable elements of the product include:

1. Flavor Enhancement Ingredients
- Marinade: Inspired by traditional Chinese cooking techniques known as 'Jiang' (漿), this marinade combines fragrant garlic and ginger to suppress any unpleasant odors from the meat, ensuring a juicy finish.
- Hui Guo Rou Sauce: A rich blend of sweet tianmian sauce and the depth of soybean paste promises a flavor explosion.

2. Generous Meat to Vegetable Ratio
With 400g of succulent pork and 200g of vegetables, you'll experience a perfect 2:1 ratio, packing in meat at every turn.

Understanding 'Jiang' (漿)

'Jiang' is a preparatory technique in Chinese cuisine that aids in enhancing the texture, suppresses odor, and infuses flavor into the ingredients.

About Soybean Paste

Distinct from common rice miso, soybean paste is characterized by its stronger umami flavor, paired with lower salt content.

Development Background

The product development team realized a common sentiment: "Though 'Hui Guo Rou' includes the word 'meat', there isn’t enough of it!" With Hui Guo Rou being a beloved staple, sales have surged—surpassing 132% year-over-year (KSP-POS data across various stores continues to grow). Many consumers express their preference for ready-made Hui Guo Rou products, indicating a booming market for dedicated seasonings.

Though the market offers various Hui Guo Rou options, few focus on both meat quantity and flavor depth. Recognizing this gap inspired the creation of a truly meat-centric, satisfying Hui Guo Rou mix.

Development Story

A Divide Between Meat and Cabbage Lovers

In internal product discussions, viewpoints often clashed. Some employees advocated that Hui Guo Rou is a dish best enjoyed for its cabbage. To bridge the gap, a consensus emerged: demonstrating that the dish's appeal lies within the meat. This approach helped unify perspectives on creating a dish that caters to all family members.

Crafting Perfectly Cooked Meat

A crucial challenge in flavor crafting involved ensuring meat remains juicy while achieving a rich taste capable of standing up to the intended 400g of pork. The solution was found through the innovative use of 'Jiang' (漿), which allowed for a satisfying texture.
By incorporating onions and oil at the end of cooking to finish the dish, we developed an ideal flavor profile, satisfying meat lovers everywhere.

Product Specifications

• - Product Name: Niku Niku Hui Guo Rou
• - Content Volume: 110g (70g Hui Guo Rou Sauce, 40g Marinade)
• - Packaging: 10 packs per case
• - Storage: Keep away from direct sunlight at room temperature
• - Shelf-life: 180 days
• - Suggested Retail Price: 250 yen (excl. tax) / 270 yen (incl. tax)

In summary, 'Niku Niku Hui Guo Rou' is a game changer for all meat lovers, providing a flavor-packed experience that makes every bite a robust celebration of taste!