#USA #Tampa, Florida #Primo Brands #Skylar Diggins #Saratoga Water

Saratoga Spring Water Launches a New Campaign with Skylar Diggins

In a stunning return to the spotlight, Saratoga® Spring Water has announced a captivating new advertising campaign featuring the talented basketball star and cultural icon Skylar Diggins. As the brand embarks on an exciting journey in 2026, this campaign promises to reflect the extraordinary essence of both the spring water and its remarkable ambassador.

A Fresh Creative Direction

The new campaign unleashes a series of bold and unexpected experiences that will engage audiences across television, digital media, and print platforms nationwide. With its roots in the 2025 cultural landscape, Saratoga® is ready to redefine its narrative with Skylar at the helm, setting the stage for a year filled with innovative storytelling.

Filmed in striking black and white, yet underlined by Saratoga's signature blue, the creative direction encourages viewers to embrace moments of the extraordinary. The campaign showcases Skylar Diggins in a dynamic portrayal of movement and energy, highlighting her self-determination and distinctive style powered by Saratoga® Spring Water.

The Vision Behind the Campaign

According to Kheri Tillman, CMO of Primo Brands, the collaboration with Skylar is a strategic move to enhance the brand's reach into a broader cultural arena. “Skylar embodies the perfect blend of talent, energy, strength, and style,” Tillman states confidently. “Our campaign aims to challenge traditional perceptions of what a water brand represents, igniting a conversation around hydration as part of a vibrant lifestyle.”

Skylar Diggins: A Role Model for the Future

Skylar Diggins, a prominent figure in women’s sports, is recognized not only for her skills on the court but also for her influence off of it. In her words, “To be extraordinary is about seizing the chance to disrupt norms and push beyond expectations.” Her active lifestyle reflects in the campaign’s visuals, where she embodies a multifaceted narrative—constantly in motion and ready to tackle anything that comes her way.

In her role, she doesn't just represent hydration; she symbolizes empowerment and aspiration, perfectly aligned with Saratoga®'s mission. The campaign is not merely an advertisement; it is a striking portrayal of the dynamic landscape of women in sports today.

Looking Ahead: The Golden Globes Appearance

Following the launch, Skylar Diggins will make an appearance at the Golden Globes™. In this role, she will serve as the brand's ambassador, providing followers an exclusive behind-the-scenes look at one of Hollywood's glitziest nights through her social media platforms. This event marks Saratoga's return as the Official Water of the Golden Globes™, reinforcing the brand's commitment to celebrate significant cultural moments.

About Saratoga Spring Water

Founded in 1872, Saratoga® Spring Water remains a beacon of quality in the beverage industry, intertwining the pristine essence of spring water with cultural sophistication. The iconic Saratoga® Signature Blue bottle stands as a testament to the brand's commitment to exceptional taste and innovation. As it prepares for an exciting 2026, Saratoga® Spring Water invites everyone to discover its world and to redefine their hydration experience. More details can be found at Saratoga Water's website.

The Primo Brands Legacy

Primo Brands is dedicated to healthy hydration and responsible sourcing. With a broad portfolio that includes notable brands such as Poland Spring and Pure Life, Primo Brands ensures that hydration is accessible at every opportunity—whether in homes, restaurants, or through innovative delivery methods. Through this campaign with Saratoga®, Primo Brands aims not only to quench thirst but to also enrich the cultural dialogue around hydration in today's society.

Stay tuned for more from Saratoga® as they expand their influence and redefine the future of hydration in 2026 and beyond.