GAC Introduces New Branding and Sustainability Initiatives at 2026 Paris Motor Show

The 91st Paris Motor Show kicked off on October 12, 2026, at the Paris Expo Porte de Versailles, showcasing the latest innovations in the automotive industry. Among the notable participants was GAC, which unveiled its new branding, services, and a range of exciting products, marking a significant step in its strategic localization across Europe.

GAC's new brand, GAC. THE ENGINEERS, was launched to cater specifically to the European market, embodying the company's commitment to engineering excellence. This initiative aims not only to enhance GAC’s footprint in Europe but also to provide consumers with products that are both innovative and reliable.

One of the highlights of GAC’s exhibition was the world debut of the AION UT Cross. This versatile vehicle combines the practicality of a hatchback with the spaciousness of an SUV, making it adaptable to the diverse mobility needs of European customers. The vehicle is designed to offer exceptional comfort and efficiency, aligning with GAC's vision of sustainable transportation.

In addition to introducing new vehicles, GAC unveiled GAC CARE+, a global service brand that emphasizes customer care and a seamless ownership experience. With its tagline “Always There, Always Caring,” GAC CARE+ is set to transform how customers interact with the brand, focusing on convenience and intelligent service offerings.

Commitment to Sustainability

GAC is not just focusing on product innovation; it also aims to build a robust green ecosystem in Europe. The company is actively establishing charging networks and household energy systems, along with initiatives for battery recycling. This comprehensive approach highlights GAC’s dedication to sustainability and reducing the environmental impact of its operations.

With plans to open a European R&D center by 2027, GAC is poised to enhance its design and engineering capabilities. The design center located in Milan will merge cutting-edge European aesthetics with global design trends, ensuring that GAC’s products resonate well with consumers across different markets.

GAC's presence in Europe is rapidly expanding. Currently, the company’s models, including the AION V and AION UT, are manufactured locally, achieving a five-star Euro NCAP safety rating. By the end of the year, GAC’s sales and service network is expected to cover over 30 European countries with more than 180 planned retail points, reflecting a significant investment in local operations.

Moreover, GAC showcased its commitment to community engagement through a partnership with Chelsea Football Club, marking its recognition as the Official Automotive Partner. This collaboration aims to strengthen GAC’s connection with European consumers, leveraging the popularity of football to enhance brand visibility.

Looking ahead, GAC is committed to maintaining a long-term outlook that prioritizes the integration of engineering principles into product development while deepening local services and ecosystems. The company aims to provide sustainable, intelligent, and low-carbon mobility solutions to its European customers.

For more information about GAC and its innovative products, visit GAC's official website or follow them on social media for the latest updates.