AITO Unveils Ambitious Plans for European Market Entry by 2027 at Paris Motor Show

AITO Expands into the European Market

In a bold move, AITO, the luxury intelligent electric vehicle brand from the SERES Group, announced its plans to enter the European market by the fall of 2027 at the 2026 Paris Motor Show. This significant announcement showcases AITO's ambition to broaden its horizons beyond its established markets and delve into the competitive landscape of the European automotive sector.

Launch of New Models

During the event, AITO unveiled several exciting models, including the AITO 9, AITO 8, AITO 7, and AITO 6, showcasing their commitment to innovation and luxury in the electric vehicle sector. Under the slogan “Intelligence Redefines Luxury,” AITO demonstrated how its brand philosophy and advanced technology are intricately linked, reflecting its dedication to providing a high-quality customer experience.

Safety and Localization Commitment

As part of its strategic preparation, AITO is focusing on compliance with stringent European regulations and localization efforts. The company aims to secure vehicle type approval in the EU and achieve a five-star Euro NCAP rating by 2026. This commitment underscores AITO's belief that safety is the ultimate luxury. By integrating high safety standards at every stage of vehicle development, AITO is setting a strong foundation for its successful entry into the European market.

Moreover, AITO is undertaking comprehensive localization efforts to adapt to European road conditions, driver preferences, and local lifestyles. Collaborating with partners, the company is customizing its intelligent driver assistance systems and parking solutions to meet the specific needs of European customers. This includes developing a localized service network that features intelligent diagnostics, mobility services, timely spare parts deliveries, and specialized customer support teams. The aim is to offer an efficient, reliable, and seamless vehicle ownership experience to European customers.

Technological Advancements and Manufacturing Excellence

AITO's global growth strategy is underpinned by an integrated foundation of technological advancements and smart manufacturing practices. The key to AITO’s product lineup is the SERES MF vehicle platform, which consolidates essential features related to powertrains, chassis systems, intelligent central control, ADAS integration, and advanced services. This platform is complemented by the SERES Super Factory, driven by an “Industrial Brain” system that aggregates ecosystem partners across the value chain, enabling seamless data connectivity and collaboration across various streams—information, logistics, and technology. These capabilities foster product refinement, consistent quality, and an enhanced customer experience as AITO expands its reach into new markets.

Recognition from both the market and industry further solidifies AITO’s foundation for global development. The brand has established a strong reputation for safety, quality, and customer satisfaction in its home market, winning over the trust of more than 1.2 million drivers. To date, AITO vehicles have collectively traveled over 40 billion kilometers, including over 10.6 billion kilometers utilizing intelligent driver assistance systems. AITO has proudly secured the position of China’s top luxury automotive brand in Brand Finance’s “Top 100 Automotive Brands of 2026,” establishing itself as the only Chinese brand to enter the top 10 of luxury automotive brands worldwide.

AITO’s Vision for New Luxury

With the philosophy “Intelligence Redefines Luxury,” AITO aims to extend its user-focused, intelligent driving experiences around the globe. Clifford Kang, a board member and Vice President of the SERES Group, stated, “For AITO, new luxury represents a space where traditional luxury intersects with technological prowess. We combine exceptional performance, refined comfort, and artisanal craftsmanship with cutting-edge intelligence both in our vehicles and in our services. It’s all about technology serving people. As we expand globally, we look forward to bringing this vision to our customers everywhere.”

About AITO

Founded in December 2021, AITO is a brand of premium intelligent electric vehicles under the SERES Group. The name AITO stands for “Adding Intelligence to Auto,” embodying the concept that “intelligence redefines luxury.” By blending “traditional luxury” with “technological luxury,” AITO is creating a new luxurious experience in the new energy vehicle sector.

AITO has quickly ascended to become the best-selling luxury automotive brand in China by 2025. The model lineup surpassed a milestone of one million deliveries in just 46 months, setting a new record for the speed of deliveries among Chinese luxury new energy automotive brands.

As AITO prepares for its exciting launch into the European market, it promises to revolutionize the luxury mobility landscape with intelligent, luxurious, and safe electric vehicles.