AITO Announces Plans to Enter European Market by 2027 at the Paris Motor Show

AITO's Entrance into the European Market

At the 2026 Paris Motor Show, AITO, the luxury intelligent electric vehicle brand from SERES Group, unveiled its ambitious plans to expand into the European market by 2027. Presenting models such as the AITO 9, AITO 8, AITO 7, and AITO 6, the company emphasized its philosophy of "Intelligence Redefining Luxury." This launch marks a significant milestone in the brand's global expansion strategy.

A Commitment to Compliance and Localization

AITO's entrance into Europe is underpinned by a commitment to regulatory compliance and localization. The brand is preparing for this market integration by ensuring it meets the European Union’s Whole Vehicle Type Approval (WVTA) requirements. This foundational step is vital for AITO to achieve a five-star Euro NCAP safety rating by 2026 standards, underscoring safety as a core component throughout its development process. AITO believes that safety is the highest luxury, aiming to provide European customers with peace of mind during every journey.

Additionally, AITO is conducting thorough localization efforts that take into account European road conditions, driving preferences, and local lifestyles. Collaborating with local partners, the brand is adapting its driver assistance and parking technologies to match the specific driving scenarios planned for Europe. The establishment of a localized service network will also include features like intelligent diagnostics, mobility services, local spare parts supply, and dedicated customer support teams. These initiatives are aimed at delivering an effective, reliable, and seamless ownership experience for European clients.

Technological Foundations and Efficiency

AITO's global growth strategy is supported by an integrated framework of technology and intelligent manufacturing. The SERES MF platform serves as the technological backbone for AITO's vehicles, bringing together key capabilities in powertrains, chassis development, intelligent central hubs, and Advanced Driver Assistance Systems (ADAS). Complementing this platform, the SERES Super Factory, driven by Industrial Brain technology, connects ecosystem partners across the entire value chain, ensuring seamless data transfer and collaboration in information, logistics, and technological flows. These capabilities enhance product iteration, quality assurance, and customer experience as AITO prepares to enter new markets.

Recognized for its safety, quality, and customer satisfaction back home, AITO has gained the trust of over 1.2 million drivers. To date, AITO vehicles have accumulated 40 billion kilometers of mileage, with 10.6 billion kilometers attributed to intelligent driver assistance systems. Echoing this success, AITO has been designated as the top luxury Chinese automotive brand globally according to Brand Finance's Automobiles 100 for 2026, representing its formidable presence among the best luxury automotive brands worldwide.

A New Concept of Luxury

Through its core philosophy of "Intelligence Redefining Luxury," AITO is poised to merge traditional luxuries with high-tech features on a global scale. Clifford Kang, Vice President of SERES Group, expressed that for AITO, new luxury is where conventional luxury meets technological innovation. The company aims to blend exceptional performance, refined comfort, and craftmanship with leading-edge intelligence in both its vehicles and services to elevate the luxury experience, ensuring that technology serves humanity.

About AITO

Established in December 2021, AITO symbolizes high-end intelligent electric vehicles within SERES Group. The name reflects the brand's commitment to "Adding Intelligence to Auto," advocating a paradigm where intelligence redefines luxury. Merging conventional luxury with technological sophistication, AITO aspires to create the concept of "New Luxury" in the new energy vehicle sector. As a testament to its innovative capabilities and quality, AITO became the best-selling luxury car brand in China in 2025, achieving over one million vehicle deliveries within just 46 months, setting a remarkable record for speed in the luxury electric vehicle market.