#Paris #France #GAC #Chelsea FC #AION UT Cross

GAC's Bold Move at the 2026 Paris Motor Show

On October 12, 2026, the 91st Paris Motor Show opened its doors at the Paris Expo Porte de Versailles, highlighting the latest advancements in the automotive industry. Among the prominent exhibitors, GAC (Guangzhou Automobile Group) made a significant mark by introducing its new brand identity, innovative services, and a series of groundbreaking products. This move signals an important step in GAC's strategy to fully localize its value chain in Europe, showcasing its commitment to delivering high-quality vehicles and services tailored for European consumers.

New Brand Launch: GAC. THE ENGINEERS

The day began with the official launch of GAC's new brand proposal for the European market, branded as "GAC. THE ENGINEERS." This rebranding emphasizes the company's engineering prowess and its focus on improving the quality of life through innovative automotive solutions. GAC's engineering capabilities were highlighted with the debut of its new energy vehicles, including the world premiere of the AION UT Cross. This model combines the versatility of a hatchback with the spaciousness of an SUV, designed specifically to meet European mobility needs.

Commitment to Safety and Quality

GAC emphasizes safety and reliability, evidenced by the AION V and AION UT models, both of which are now being produced in Europe and have achieved five-star ratings in Euro NCAP safety tests. This commitment to quality is a cornerstone of GAC's approach as they expand their manufacturing footprint in the continent, which also includes plans for a new Research and Development center in Milan, scheduled to open in 2027.

Building a Strong European Presence

With a robust sales and after-sales service network that now spans over 30 European countries, GAC plans to establish more than 180 retail locations by the end of the year. This strategy not only increases accessibility for European customers but also strengthens GAC’s market presence, ensuring that consumers enjoy exceptional service and support. The company's development of an ecosystem focused on green energies emphasizes its commitment to sustainability, encompassing charging networks, home energy systems, and battery recycling.

GAC CARE+: A New Standard in Customer Service

In conjunction with its brand launch, GAC introduced GAC CARE+, a global service initiative aimed at enhancing customer experience. With the slogan “Always There, Always Listening,” this program prioritizes convenience, peace of mind, and intelligent solutions, reflecting the company’s commitment to customer satisfaction. The integration of innovative technologies in service delivery ensures that GAC remains at the forefront of the automotive industry, providing value beyond simply manufacturing vehicles.

Football Partnership with Chelsea FC

A pivotal moment occurred during the Media Day of the Paris Motor Show, where GAC signed a global partnership with Chelsea Football Club. This collaboration marks GAC as the official automotive partner of Chelsea FC, further deepening its connection with European consumers through the universal appeal of football. This partnership not only enhances GAC's brand visibility but also symbolizes its dedication to becoming a key player in the European market.

Looking Ahead

GAC's commitment to advancing its products and services is firm as they embrace the mindset of engineers to foster innovation and sustainability. With plans to introduce low-emission, eco-friendly, and intelligent mobility solutions, GAC is poised to redefine the automotive landscape in Europe. As the automotive industry moves toward greener practices, GAC's focus on localization and customer engagement ensures that European consumers receive outstanding products and services tailored for their needs.

For further details about GAC and its initiatives, visit GAC Group's website or follow them on their social media channels.