World Fit Reaches Over 2 Billion Yen in Total Funding, Expanding its Multi-Brand Strategy

World Fit Achieves a Major Milestone in Funding

World Fit, headquartered in Shibuya, Tokyo, has recently announced a significant achievement in its fundraising efforts, surpassing a total of over 2 billion yen. This accomplishment was largely driven by their successful fundraising endeavors in 2025, where they secured over 1 billion yen in capital. This milestone is not merely a financial achievement; it represents the company's ongoing commitment to its multi-brand strategy in the fitness industry, including key brands: BEYOND Life Style GYM, CRONOS Athleisure Apparel, KASANE Pilates Studio, and b-monster's unique dark boxing experience.

Background on the Funding and Strategic Importance

The capital raising initiative by World Fit is closely tied to their unique growth strategy, which integrates various business models through both directly owned and franchised operations. This adaptive approach has allowed the company to enhance its capital efficiency and speed up growth. In recent years, they have shown consistent growth in the number of franchise outlets, coupled with high profitability and quick revenue realization for newly launched brands, which has been highly regarded by investors.

Moreover, the cross-brand consolidation of talent, operations, and customer acquisition strategies has bolstered their diversified revenue structure and strengthened their brand portfolio. World Fit has also been proactively enhancing its risk management and governance frameworks, earning ongoing support from financial institutions.

In 2025, their existing business revenue performances and long-term growth strategy were recognized, leading to this latest cumulative funding surpassing 2 billion yen, reflecting their established credibility and potential for future growth.

Allocation of Funds and Future Growth Strategies

The recent funding will be strategically allocated across various initiatives:

1. Expansion of Existing Brands: World Fit plans to enhance the market presence of its key brands, including BEYOND, Pilates KASANE, b-monster, and CRONOS, through both company-owned and franchise operations across the nation.

2. Evolution of Franchising Models: As World Fit continues to innovate, they aim to refine and expand their diverse franchise schemes to ensure sustained profitability and growth in return on investment for their franchise partners.

3. Investment in Talent and Operations: By focusing on training personal trainers and instructors, developing educational programs, and standardizing operations through digital transformation, they will further enhance their already high-replicability in business operations.

4. Strengthening Supply Chain to Meet Growth Demands: World Fit has maintained a high inventory turnover in its CRONOS brand operations; however, recent surges in demand have led to some items being sold out. They plan to utilize the recent funding to ensure stable supply systems that meet existing demand without sacrificing turnover rates, allowing more customers to access CRONOS products.

5. Expansion into New Business Areas: World Fit is looking to establish new brands and ventures in the well-being sector, considering strategic mergers and acquisitions (M&A) based on their previous successes.

Future Outlook

With the core philosophy of 'Challenge,' 'Contribute,' and 'Aspire,' World Fit is dedicated to becoming the world's No.1 Well-being Company. They intend to contribute to society through their business activities while advancing toward a prosperous social construct.

As they continue to expand their revenue base, World Fit is committed to refining their competitive advantages as a comprehensive franchisor, ensuring sustainable growth while expressing gratitude towards their financial partners and institutions. They aim to maintain a balance between profitability and growth, enhancing their unique competitive advantages as a multi-brand franchise business.

Company Overview

- Company Name: World Fit Corp
- CEO: Daiki Takagi
- Headquarters: 1-37-5 Tomigaya, Shibuya, Tokyo, 4F Hakujyu Headquarters Building
- Founded: April 2017
- Business Activities: Operating various fitness studios and athleisure brands such as BEYOND, Pilates KASANE, b-monster, CRONOS, and BeEARTH, among others.
- Website: World Fit Official