Kinokuniya Transforms Keibundo Shoten into Kinokuniya Shibuya Dogenzaka Store

In an exciting move, Kinokuniya Shoten, a fully-owned subsidiary of Kinokuniya Company, has announced the name change of their Shibuya store from Keibundo Shoten to Kinokuniya Shibuya Dogenzaka Store. This change is part of a broader initiative by Kinokuniya to unify their brand across all locations under the Kinokuniya name. The new name will come into effect on February 25, 2026, signifying a new chapter for this iconic bookstore in the heart of Tokyo.

Special Campaign to Celebrate the Name Change

To celebrate the rebranding, Kinokuniya is launching a special campaign from February 25 to March 3, 2026. The launch event offers several exciting incentives for customers:

- The first 200 customers who make a purchase of over ¥2,000 (including tax) will receive an original eco-bag as a gift each day.
- Furthermore, customers will earn three times the Keio points and three times the Tokyu points on their purchases during this campaign period.

This promotional effort not only allows Kinokuniya to engage with its loyal customer base but also aims to attract new customers to the store during this transformative period.