#United States #New Orleans #365 Connect #Property Management #Junk Fee Act

365 Connect's New Feature for Enhanced Renter Transparency

In a significant move to enhance the rental process for both landlords and tenants, 365 Connect recently announced the introduction of a new unit selection feature compliant with the Junk Fee Act. This feature, embedded within their automated marketing and leasing platform, provides prospective renters with real-time calculations of move-in costs and detailed information about each rental unit.

This innovative interface allows renters to view individual unit-specific amenities, images, virtual tours, pricing, and availability, all tailored to their unique requirements. A recent extensive survey conducted by Apartments.com revealed that almost all renters—99% to be precise—demand access to detailed information during their selection process. The release of this new feature marks a pivotal shift towards greater transparency, reflecting the evolving expectations of contemporary renters who prioritize personalized information as they navigate housing options.

The updated platform not only caters to the needs of renters by showcasing unique features of each unit, including in-home amenities and pricing based on selected lease terms and move-in dates, but it also provides comprehensive calculations of total move-in costs. This transparency extends to rent, deposits, and any applicable service fees, empowering renters to make informed decisions about their leases.

By offering such detailed information, 365 Connect aims to streamline the leasing process for property management teams. The platform equips management with the tools to reduce friction by delivering thorough information, which can enhance leasing cycles and boost conversion rates. This means that potential renters are equipped with everything they need at every stage—from marketing materials to application processes—all while ensuring compliance with the latest Junk Fee Act regulations.

According to James W. Lancaster, Chief Product Officer at 365 Connect, today’s renters are looking for more than just generic property information. They want to critically compare personal units, grasp the subtle differences between them, and find spaces that fit their unique lifestyles. By prioritizing detailed, upfront information, property managers not only cater to this evolving demand but also significantly improve the renter's decision-making journey.

Beyond unit details, 365 Connect integrates advanced systems powered by automation and artificial intelligence, reshaping operational performance within the multifamily housing sphere. The recent launch of their search-to-sofa® solution further underscores this commitment to modernization, designed to facilitate seamless marketing, streamline applications, and enable digital lease signing—all essential elements for a successful rental experience.

Kerry W. Kirby, CEO of 365 Connect, emphasizes that the ability to provide unique details and true cost transparency can serve as a critical differentiator for property managers striving to attract discerning renters. In a highly regulated rental market, transparency fosters trust, ultimately leading to empowered renters capable of making well-informed housing choices.

The significant enhancements to 365 Connect’s platform come as part of their broader mission to transform operations within multifamily communities globally. With their commitment to innovation and transparency, 365 Connect continues to set the standard for automated marketing, leasing, and resident engagement solutions.

With AI-driven insights and a dedication to evolving alongside renter expectations, 365 Connect remains at the forefront of redefining how multifamily housing operators can achieve optimal results while addressing the needs of today's renters. The future of rental housing is bright with 365 Connect leading the charge towards enhanced efficiency and transparency in the leasing process.