MARTE Celebrates Its 10th Anniversary with the Launch of ILANIS by Kaori Miyoshi

ILANIS: A New Chapter in Fashion

As the select shop MARTE celebrates its 10th anniversary, it is also marking the beginning of an exciting new venture: the launch of ILANIS. Under the creative vision of Kaori Miyoshi, a renowned director known for her work with brands like Sahara and SYKIA, ILANIS is set to debut on February 3, 2026. This brand represents Miyoshi's first solo project and aims to blend fashion with the authentic self.

The core philosophy behind ILANIS revolves around the importance of feeling comfortable in one’s own skin. Miyoshi emphasizes the necessity of finding comfort and joy amidst the chaos of modern life. ILANIS aims to provide a variety of essential wear and self-care products designed to foster a sense of serenity and fulfillment in one’s day-to-day routine.

A Deep Dive into ILANIS

The name ILANIS derives from the combination of three English words: inner, light, and is. This encapsulates the brand's belief that real satisfaction and happiness come from within, rather than being defined by external evaluations or environmental factors. The products are designed to create a feeling of calm and wellness from the inside out, combining comfort, design, and functionality in their offerings.

Miyoshi's journey as a fashion professional took a transformative turn when she faced the challenges of balancing work and motherhood six years ago. Despite the glamour of the fashion industry, she found herself feeling disconnected when looking in the mirror. This prompted her to explore self-care, leading to a deeper understanding of personal well-being, and eventually inspired the vision for ILANIS.

The First Collection

The first collection of ILANIS will include a range of apparel that is meant to be easily integrated into daily life, catering to the need for effortless style even during the busiest of mornings. With a focus on easy maintenance and daily functionality, these clothing pieces embody an elegant aesthetic without compromising on comfort.

All items in this collection can be cared for at home, ensuring practicality is not overlooked. Special features such as moisture-wicking, UV protection, and water-resistant capabilities are included, using high-quality domestic fabrics to combat recent extreme weather conditions. Some pieces will even offer gender-neutral options, such as oversized T-shirts, making them suitable for anyone.

Beyond clothing, a self-care line is also being introduced, starting with 100% natural bath salts. This line encourages individuals to take a moment in their busy lives to reconnect with themselves during sacred bath time. The salts are available in three variations: Inner Cleanse, Grounding Bath, and Self-Love, each formulated with Himalayan rock salt and natural plant essential oils. To enhance the experience, customers will receive original sound files crafted by sound therapist Nanako Kuramoto, providing a relaxing and soothing backdrop for meditation.

Philosophy and Connection

In today’s fast-paced world, ILANIS serves as a reminder to pause and listen to oneself. It prompts individuals to rediscover the rhythms forgotten by daily life, leading to a gentle awakening of inner sensations. Miyoshi encapsulates this philosophy with the phrase, “Inner, light, is,” creating a brand that aims for a soothing touch of elegance that blends seamlessly into the wearer's life.