Tamagawa Reopens
2026-02-03 04:03:01

Revitalizing Tradition: Tamagawa's Robatayaki Restaurant Reopens in March 2026

The Revival of Tamagawa: A 50-Year Journey



The iconic izakaya, Tamagawa, is preparing to unveil its latest venture, a robatayaki restaurant, in a significant cultural milestone for the city of Tachikawa. Scheduled to open on March 5, 2026, this new location not only marks the return of a beloved establishment but also emphasizes the importance of business succession and the preservation of community culture.

The Concept Behind the New Venue



This project is not merely about reopening a restaurant; it emphasizes themes of "business succession," "cultural preservation," and the intrinsic value of a communal izakaya as a gathering place. By positioning itself as a "challenge to connect Showa-era izakaya culture with the future," the new Tamagawa aims to create an immersive dining experience centered around the age-old practice of eating around the irori, or sunken hearth.

What to Expect



At Tamagawa, diners can enjoy:
  • - Robatayaki Style Dining: Experience delicious charcoal-grilled dishes served right from the counter.
  • - Interior Design Inspired by History: The restaurant's decor will feature historical photographs from Tachikawa, allowing patrons to connect with the town's rich history.
  • - Local Flavors: The menu will highlight ingredients and sake sourced from the Tama region, reinforcing the restaurant's commitment to regional culture.

This space not only aims to stimulate the senses but also serves as a conduit for communal memories and interactions.

The Importance of Community Support



Notably, the new store was made possible through crowdfunding that garnered support from numerous local residents and those with ties to the area. This project reflects a collective voice of the community that wishes to see this establishment preserved for future generations.

Addressing Industry Challenges



As the chairman, Fumihiro Nomura, aptly stated, "Preserving a historical establishment does not mean maintaining its current state—it means evolving it so it remains viable in the future." The opening of this new venue seeks to address the broader challenges facing Japan's food and beverage industry, particularly surrounding business succession.

Tamagawa has successfully transitioned leadership from its founder to the second generation and now to the third. Each transition comes with its own set of challenges, balancing the demands of maintaining beloved recipes while ensuring the business is sustainable.

Instead of simply preserving the past, the new Tamagawa aims to return to its roots while authentically crafting a solution for the future. This approach exemplifies Nomura Kogyo's philosophy on maintaining the essence of a traditional izakaya in contemporary society.

Media Preview Event



In anticipation of the grand opening, a media preview event will occur on March 3, 2026, at 7 PM. Attendees can expect a demonstration of the revived robatayaki, an exclusive tour of the premises, and greetings centered on the importance of business succession in the hospitality industry.

The focus on "historic revival," "community culture," and "business succession" from the familiar setting of an izakaya represents an important societal commentary worth noting.

Looking Ahead



Nomura Kogyo remains committed to being a community-driven izakaya that invigorates and connects people in Tachikawa. The team hopes this new restaurant will serve as a bridge linking the past with the future. Mark your calendars for March 3, and join us in the heart of Tachikawa as we celebrate this exciting new chapter.

For inquiries regarding participation in the preview event or press coverage, please reach out to us directly. More information can be found on our company website and social media.

Company Information


  • - Company Name: Nomura Kogyo Co., Ltd.
  • - Headquarters Address: 2-15-20 Akebono-cho, Tachikawa, Tokyo 190-0012
  • - Representative: Hiroyuki Nishikawa

Stay updated via our corporate site or through our Instagram.


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Topics Consumer Products & Retail)

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