#Japan #Tokyo #Sweet Potato #β STAND #JA Yokohama

The Sweet Potato Parfait: A Winter Delight from β STAND and JA Yokohama

As winter blankets the city, a sweet sensation emerges from the collaboration between β STAND and JA Yokohama. This season, they unveil the luxurious Sweet Potato Parfait, a delectable creation that promises to elevate your dessert experience. Launched on December 26, this special treat combines the finest ingredients from local producers with the innovative touch of β STAND.

An Exquisite Ingredient: Long-Aged 'Beni Haruka'

At the heart of this parfait is the remarkable 'Beni Haruka' sweet potato, renowned for its exceptional sweetness. JA Yokohama takes pride in presenting this sweet potato variety, which undergoes a meticulous long-aging process to enhance its natural flavors. The sweet potato is roasted to perfection right at the β STAND location, ensuring only the best is used in crafting this delicious parfait.

A Unique Crepe Design that Highlights Sweetness

What sets this creation apart is how the sweetness of the 'Beni Haruka' is brought to life through β STAND’s original sweet potato paste. A touch of rich butter sauce adds depth and complexity to its flavor profile. To further showcase the root vegetable, roasted sweet potato slices are added to the crepe, showcasing a commitment to quality in every bite. Additionally, the parfait features a unique sweet potato-flavored ice cream, crunchy sweet potato chips, and is elegantly finished with a sprinkling of powdered sugar, reminiscent of fresh snowfall.

A Feast for the Eyes

The visual appeal of the Sweet Potato Parfait is equally captivating. The soft yellow hue of the sweet potato paste combined with its three-dimensional structure tell a story of the 'Beni Haruka’s natural sweetness. The harmonious blending of roasted sweet potato, paste, ice cream, and chips creates a composition that not only pleases the palate but also serves as a feast for the eyes.

Championing Food Loss Reduction

An integral part of this launch is its commitment to reducing food waste. β STAND is determined to utilize sweet potatoes that are often disregarded due to their irregular shapes, which are unfairly labeled as B-grade produce. Despite their appearance, these sweet potatoes boast the same taste and quality as their more visually appealing counterparts. By creatively transforming these ingredients into a delicious dessert, β STAND aims to deliver flavor while addressing social responsibility.

A Word from the Owner

Yuki Masuda, the CEO of Minaret Inc., which operates β STAND, expresses his vision: “At β STAND, we prioritize highlighting the charm of our ingredients. The 'Sweet Potato Parfait' is a culmination of our efforts to express the essence of the 'Beni Haruka' sweet potato. By utilizing ingredients that may not meet aesthetic standards but are of the highest quality, we can present them in an appealing way through our crepes. We are excited for everyone to enjoy this winter delight.”

Availability

Customers can savor the Sweet Potato Parfait starting December 26 at β STAND. Additionally, in January, it will be featured at the 61st Ganso Famous Ekiben and National Delicious Foods Festival at Keio Department Store. This is an opportunity not to be missed!

Product Overview

• - Product Name: Sweet Potato Parfait
• - Price: 1,200 yen (Tax included)
• - Ingredients: Long-aged 'Beni Haruka' sweet potato, original sweet potato paste with butter sauce, sweet potato ice cream, sweet potato chips, sugar powder finishing
• - Food Loss Efforts: Emphasizing the use of B-grade sweet potatoes

Store Information

β STAND
Location: 2-38-14 Koenji Kita, Suginami, Tokyo, 166-0002
Hours: 12:00 PM - 5:00 PM / 6:00 PM - 9:00 PM
Instagram: @beta_stand

Company Overview

Minaret Inc.
Founded: January 2013
Capital: 10 million yen
CEO: Yuki Masuda
Location: 5-9-5 Shirokanedai, Minato, Tokyo, 108-0071
Contact: 03-6432-5673
Website: minaret-imi.net

Embrace the warmth of winter with the Sweet Potato Parfait and find your way to β STAND for a sweet escape.