#Japan #Tokyo #Isetan Shinjuku #Mokable #Valentine's Station

Experience a New Way to Enjoy Coffee at Isetan Shinjuku

As Valentine's Day approaches, Isetan Shinjuku is gearing up for their annual Valentine's Station event, running from February 7 to February 15, 2026. This year, the event's theme is "Classic & Material Chocolate," gathering various brands to celebrate the joy of chocolate. Among them, Mokable Co., Ltd., based in Shibuya, Tokyo, will introduce an exciting and unique way to experience coffee — by eating it!

What is Mokable?

Mokable, a pioneer in the coffee industry, specializes in a mouthwatering product made from finely ground coffee beans that allow you to experience the full spectrum of coffee aromas and flavors in a new format. Instead of the conventional method, which often discards around 70% of the coffee bean’s essence when consumed as a beverage, Mokable ensures that every bit of the coffee bean is utilized, maximizing its taste and fragrance. This method not only enhances the sensory experience but also supports sustainable practices by minimizing waste.

Visitors to Isetan Shinjuku will find Mokable’s booth located in the B1 Food Collection area of the department store. The opening days promise a sensory delight as patrons can explore an array of Mokable products and discover how coffee can be enjoyed in such a delightful and unexpected way.

Mokable Products

Here’s a glimpse of the exciting lineup available at the event:

• - Mokable Roasted Costa Rica Volcanic Sheet (36g): Priced at 1,280 yen, this product blends dark and medium roast beans, resulting in a complex flavor profile with rich bitterness and subtle sweetness.

• - Mokable Fruity Ethiopia Yirgacheffe G1 (36g): For those who enjoy fruity notes, this offering also priced at 1,280 yen, showcases the vibrant, citrus-like characteristics of Ethiopian coffee beans.

• - Mokable Assorted Gift Box (12 pieces): Retailing for 2,090 yen, this box of assorted roasted and fruity sheets makes for an excellent gift.

• - Mokable Terrine: At 3,080 yen, this terrine encapsulates the essence of Mokable with simple ingredients, highlighting the rich aroma and smooth texture of coffee.

• - Pecan Nut Mokable (100g): For 2,280 yen, enjoy roasted pecans enveloped in Mokable's rich coffee flavor.

Collaborative Products

In addition to their original offerings, Mokable will also feature unique collaborative treats:

• - Mokable x Yuzu Peel (70g): A beautiful pairing with aromatic yuzu for 2,280 yen, crafted by chef Ryoichi Horio from RESPIRER.
• - Mokable Financier (6 pieces): Combining Mokable in a moist financier crafted by chef Yuki Shimizu from LIFENRI, available for 3,480 yen.
• - Mokable Almonds (70g): Almonds wrapped in Mokable for 2,680 yen, a delightful treat celebrating the coffee and nut pairing.

A Global Phenomenon

Mokable products have already gained popularity among top chefs and Michelin-starred restaurants worldwide, showcasing the flexibility and gourmet allure of coffee. The experience of eating coffee isn’t just a novelty; it’s a culinary trend that celebrates the richness of flavor in a sustainable manner.

About Mokable Co., Ltd.

Established in April 2025, Mokable was founded on the commitment to respect and highlight the unique profiles of coffee beans. Led by CEO Akiteru Itoyama, a molecular biologist and beverage product innovator, the company has aspirations to expand into North America while maintaining their meticulous approach to coffee production and enjoyment.

For more information about Mokable and its products, visit their official site at Mokable.jp.

Visit Us at Isetan Shinjuku

Mark your calendars! Mokable invites everyone to discover this unique coffee-eating experience at Isetan Shinjuku's Valentine Station from February 7 to February 15, 2026. Don’t miss the chance to taste and enjoy a revolutionary way to experience coffee like never before!