Celebrating 20 Years of Innovation: Chrysler's Stow 'n Go Seating Revolution

Chrysler's Ground-breaking Stow 'n Go Seating

Chrysler is proud to celebrate the twentieth anniversary of its innovative Stow 'n Go seating and storage system, first introduced in 2005. This game-changing feature has transformed the minivan experience for families, providing unparalleled convenience and adaptability. To commemorate this milestone, Chrysler is launching the Stow 'n Go Challenge at the upcoming Detroit Auto Show scheduled for January 10-20, 2025.

A Revolution in Minivan Design

When Chrysler debuted the Stow 'n Go system two decades ago, it offered a solution that was unmatched in the automotive industry. This ingenious design allows both second- and third-row seats to fold neatly into the floor, providing up to 140 cubic feet of available interior space when the seats are stowed away. This innovation has been a game changer, making Chrysler minivans the only ones in their class to offer this level of flexibility.

Over the years, an impressive 5 million minivans equipped with Stow 'n Go seating have been sold, illustrating its widespread appeal and impact on family travel. Chrysler aims to make life easier for customers, and Stow 'n Go epitomizes this commitment by providing practical storage solutions that can adapt to any road trip adventure.

Looking to the Future

Chrysler's chief executive officer, Chris Feuell, emphasized the importance of the Stow 'n Go in the brand's ongoing innovation journey, stating, "Stow 'n Go seating is one of a lengthy list of Chrysler brand innovations that has made life easier and better for our customers." In 2025, Chrysler will also be celebrating its centenary, marking 100 years of automotive innovation that has continually pushed the boundaries of design and technology.

At the 2025 Detroit Auto Show, attendees can experience the Stow 'n Go Challenge firsthand, testing the system's efficiency and speed in real-time. This fun and interactive challenge will offer participants a chance to win prizes while showcasing how quickly and easily gear can be stored away in a Stow 'n Go-equipped Chrysler Pacifica Family Adventure Vehicle.

Stow 'n Go Seating By the Numbers

- Seating Configurations: 243 different configurations for the gas-powered Chrysler Pacifica.
- Flat Folding Seats: Two rows of seating that can fold flat (second and third rows) with the Stow 'n Go system.
- Interior Space: Create 140+ cubic feet of space for cargo with the Stow 'n Go option on the latest Chrysler models.

A Legacy of Excellence

The Chrysler brand has consistently delighted customers with its unique designs and cutting-edge technology since its inception in 1925. As Chrysler moves towards an electrified transformation, the Pacifica Plug-in Hybrid has already made waves as the first electrified minivan in the segment, achieving an impressive 82 MPGe and an all-electric range of 32 miles.

As the automotive landscape continues to evolve, Chrysler remains committed to its legacy of innovation. Each of its minivans not only provides safe and reliable transportation but also adapts to the needs of modern families. The return of the Chrysler Voyager as a more budget-friendly option in 2025 is yet another exciting development in the brand’s lineup.

For more information about Chrysler's products and services, visit Chrysler.com. Join the celebration of 20 years of Stow 'n Go and witness how Chrysler's commitment to innovation continues to drive the brand forward into its second century, transforming the minivan experience for families everywhere.