Examining the Crash Test Results: CHERY's Commitment to Family Safety with TIGGO7

CHERY's Commitment to Family Safety: Insights from the TIGGO7 Crash Test



On October 22, 2026, CHERY convened a significant event known as the "CHERY Brand Safety Challenge" at the Longshan Crash Laboratory in Wuhu, under the compelling theme "Guardian. For Family". This event drew global media attention, involving automotive experts and families, all gathered to witness a rigorous full-vehicle crash test of the TIGGO7.

The crash test was executed at a speed of 50 km/h, colliding with a truck. The results were impressive, showcasing the effectiveness of the TIGGO7's body structure and its advanced restraint systems. This full-scale demonstration was a testament to CHERY’s dedication to safety beyond just meeting specifications; it emphasized the company's commitment to protecting families on the road.

In his opening address, Liang Yugen, a prominent figure in CHERY's automotive business division, highlighted that safety is not merely an optional feature but a fundamental requirement during vehicle manufacturing. He proudly stated that the TIGGO7 series has achieved esteemed five-star ratings across various safety assessments, including China's C-NCAP, Euro NCAP, Australia’s ANCAP, and ASEAN NCAP. These accolades exemplify CHERY's philosophy of being deeply integrated into local markets while also catering to global safety standards, embodied in their motto, "In Somewhere, For Somewhere, Be Somewhere".

To add an engaging touch to the event, attendees also enjoyed a family-oriented performance followed by an outdoor travel film that recounted a typical family journey. This was a strategic connection to everyday family safety, enhancing the seriousness of the crash test that followed.

The live crash test itself was a focal point of the event, broadcasted on a large LED screen. As the countdown began, spectators braced for the impact, closely observing the dynamics of the test. Safety expert Li Jun provided commentary during the test, explaining key findings for the audience. Notably, the eCall system was activated automatically upon impact, signaling for emergency assistance, which showcased another layer of safety. The integrity of the A-pillars, B-pillars, and the doors remained largely uncompromised, proving the robustness of the TIGGO7’s design with no significant intrusion into the passenger compartment. Moreover, the coordination between the seat-belt pretensioners and airbags was activated timely, effectively safeguarding the crash-test dummies positioned in the vehicle.

In a heartfelt segment titled the "Guardian Club", CHERY owners shared their personal experiences, recounting how the robust structures of their vehicles had protected them during accidents or how the active safety features had actively prevented potential dangers. These narratives illustrated the real-world implications of vehicle safety and were a powerful reminder that safety is not just a number but a living reality for families.

As the event concluded, one of the remarks encapsulated the sentiment perfectly, "Thanks to CHERY, these families returned home safely even on their worst day. This was not luck, but capability. This is Guardian. For Family." Such testimonials are invaluable for prospective buyers considering the safety of their families while on the road.

At the 2026 CHERY International User Summit, the discussions centered around vehicle safety, while simultaneously, the AiMOGA Robotics Global Launch presented advancements in intelligent technology aimed at enhancing family life. Driven by the motto "For Family", CHERY is committed to maintaining rigorous testing standards and incorporating cutting-edge safety technologies to ensure family protection during every journey.

In summary, CHERY's relentless dedication to family safety is clearly illustrated through the accident prevention attributes of the TIGGO7. The intersection of rigorous testing, real-life testimonials, and active engagement with families solidifies CHERY's reputation as a brand that prioritizes safety and lives up to its commitment to protecting what matters most: family.

Topics Auto & Transportation)

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