The Global Debut of the All-New TIGGO7 and TIGGOX7 at CHERY Brand Night

Introduction to CHERY Brand Night


On October 21, 2026, CHERY Brand Night took place in Wuhu, Anhui, uniting families from across the globe under the slogan "Together. For Family". This momentous evening highlighted the stories and experiences of families from various countries, illustrating the importance of reliable mobility in their daily lives.

Launch of New Models


A significant highlight of the event was the unveiling of the new TIGGO7 and TIGGOX7 models. The TIGGO7, designed with family comfort in mind, offers spacious interiors and comprehensive safety features suitable for daily commuting, weekend adventures, and everything in-between. It ensures that family trips, whether short errands or longer travels, are both enjoyable and stress-free.

The TIGGOX7 made its debut as the first model under the TIGGOX series. Marketed as a Family Comfort Exploration crossover, the TIGGOX7 combines urban convenience with versatility across various terrains. Whether navigating city streets during the weekdays or venturing outdoors on weekends, this vehicle supports families in exploring new horizons without having to compromise on practicality or comfort.

Real Stories from Real Families


The event featured families from Ecuador, Poland, the UK, Romania, South Africa, and Brazil sharing heartfelt stories of mutual support, career aspirations, and overcoming challenges together. This narrative demonstrated how important it is for families to have access to dependable vehicles that cater to their diverse needs, ensuring they could engage with each other and the world freely.

A Commitment Beyond Launch Day


Zhang Guibing, Executive Vice President of CHERY Auto, addressed the audience and emphasized the brand's mission to evolve alongside families. He mentioned that CHERY is committed to utilizing technology and innovative products to match the shifting dynamics of family life.

Collaborating with renowned football legends Edwin van der Sar and Peter Crouch, who joined CHERY as brand partners, the launch evening resonated with warmth and a vision for the future. The event set the stage for CHERY's upcoming endeavors, including the 2026 Chery International User Summit and the integration of AI technology with family mobility.

Looking Ahead: Innovation Meets Family Life


During the CHERY Q Test-Drive events, families will have the opportunity to experience how intelligent technology enhances their journeys. The anticipated global launch of AiMOGA Robotics in 2026 will illustrate the potential of robotics in enriching family experiences.

By focusing on the core principle of “For Family,” CHERY is dedicated to refining its vehicles and services, furthering its mission to support households worldwide in their adventures and daily lives. As families face the challenges of modern life, CHERY reaffirms its commitment to delivering reliable and affordable mobility solutions, proving that true innovation is about understanding and anticipating the needs of families.

Conclusion


The CHERY Brand Night was not just about showcasing new vehicles but was a celebration of family values, collaborative support, and the promise of a connected future. With the introduction of the TIGGO7 and TIGGOX7, CHERY is ready to take on the evolving landscape of family mobility, ensuring that families have the freedom and confidence to explore life together.

Topics Auto & Transportation)

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