Crayola Launches First Global Color Vote for a Creative School Season

Crayola's Colorful Initiative

As families prepare for the upcoming Back-to-School season, Crayola, a brand cherished for its vibrant color offerings, is launching its first-ever Global Color Vote. This exciting initiative marks a pivotal moment in Crayola's history, inviting consumers from all over the globe to vote for their favorite colors to be featured in a special limited edition collection. The company aims to deepen its connection with its loyal customers by creating products that resonate with their emotions and memories.

Crayola's enthusiasm for this new venture stems from the overwhelming success of its Limited Edition Retired Color Collection, which saw nostalgic shades like Dandelion, Blizzard Blue, and Magic Mint make their way back into the spotlight for a limited time. This previous experience has fueled anticipation for what colors will capture the hearts of consumers this year. Pete Ruggiero, the President and CEO of Crayola, emphasizes that color plays a vital role in identity and self-expression, stating, "Color is part of one’s identity who we are, how we feel, how we live our lives."

A Celebration of Creativity

The Global Color Vote is designed to celebrate the universal impact that colors have on personal identity and creativity. According to a recent survey conducted by Crayola in partnership with the Ad Council Research Institute, a remarkable 88% of respondents highlighted the importance of color in planning life milestones and its influence on beauty perceptions. Adding to this, 87% believe that colors significantly enhance creativity.

Victoria Lozano, Crayola’s Chief Marketing Officer, shared her excitement for the initiative, saying, "The 2025 Global Color Vote celebrates the incredible power that color has to connect us to our emotions and memories, unite us, and help us creatively express our feelings, thoughts, and ideas." With this vote, Crayola hopes to harness the collective sentiment of its audience, producing crayons, colored pencils, and markers that reflect the colors most cherished by people worldwide.

How to Participate

Color enthusiasts of all ages can make their voices heard by participating in the Global Color Vote, which runs until September 30, 2025. Voting can be done through Crayola's website or via QR codes printed on the packaging of select Crayola products, including 24-count crayon boxes, 12-count colored pencils, broad and fine line markers, and washable watercolors. This accessibility allows Crayola fans to engage easily in shaping the future of their favorite color products.

In addition to participating in the vote, shoppers can find great value in Crayola back-to-school products through various retail outlets. Moreover, consumers have the opportunity to purchase limited edition items from the Retired Color Collection before they go back into retirement, adding a touch of nostalgia to their shopping experience.

To ensure that classrooms are well-equipped with necessary supplies, Crayola allows bulk purchases of top-selling items, making sure that students have access to quality materials that encourage learning and creativity in educational settings.

A Legacy of Creativity

Crayola has played a crucial role in igniting creativity in children for over 120 years. The brand continuously strives to create innovative tools and resources that facilitate imaginative play. From art materials to digital platforms, Crayola supports parents and educators in nurturing their children's artistic abilities.

As this initiative unfolds, Crayola's commitment to inspiring creativity remains unwavering. The Global Color Vote represents a unique opportunity for individuals around the world to influence a cherished brand and potentially leave a lasting mark on future generations. With every vote, children and adults alike can come together to celebrate the vibrant world of color that Crayola has championed since its inception.

For more information on the Global Color Vote or to cast your vote, please visit www.crayola.com/votenow. Let's make this Back-to-School season the most colorful one yet!