Rikako Yagi Rides the Cheese Waves in FamilyMart's New CM

Surfing the Cheese Waves: Rikako Yagi's New Adventure

In an exciting new commercial debuting on February 10, 2026, popular actress and model Rikako Yagi takes center stage in FamilyMart's latest campaign for their renowned fast food item, Famichiki. This time, Yagi steps beyond her usual role, challenging herself to surf through a fantastical ocean of cheese. This captivating scene represents a fresh approach to promoting the beloved 'Thick Cheese in Famichiki', which is noted for being one of the company's best-selling flavors.

Yagi, who has a record number of appearances in Famichiki ads, reflects on her unique experience of surfing. Despite being new to the sport, she recalls enjoying the filming process as staff members guided her through the motions. Yagi exclaimed, "It felt so real, like I was actually surfing on cheese! Even now, my feet still feel a little wobbly!" Her enthusiasm shines through as she describes the imaginative setting that turned the studio into a whimsical cheese paradise.

Campaign Launch and Product Overview

Produced by FamilyMart, headquartered in Minato, Tokyo, the new advertisement emphasizes the brand's commitment to enhancing customer experiences. The launch will see two delicious products: 'Thick Cheese in Famichiki' priced at JPY 239 (tax included), and 'Thick Cheese in Crispy Chicken' for JPY 184 (tax included). Both items will be available at approximately 16,400 FamilyMart locations nationwide, but in limited quantities, highlighting their exclusive nature.

Yagi’s appearance in the commercial underscores FamilyMart's focus on quality and customer satisfaction, encapsulated in their motto of bringing delicious meals to individuals. The new TVCM, titled 'Thick Cheese in Famichiki: Cheese Trip', will air on TV across Japan starting February 10, alongside in-store promotions.

Behind the Scenes: Yagi's Favorite Seasonal Delights

During a recent interview, Yagi expressed her fondness for cherry blossoms, a yearly floral event that holds sentimental value as it coincides with her own milestones. She reminisced, "Seeing cherry blossoms has always been special for me, especially during graduation seasons. The sight of petals swirling in the breeze is breathtaking!" Yagi mentioned that even during her busy filming schedule, she managed to film a scene for a cherry blossom viewing project, where she savored the delightful food under the blooming trees, passionately recommending Famichiki for such outings.

Creative Flavor Combinations

Social media has erupted with unique recipes featuring Famichiki, leading to Yagi's enthusiastic suggestions on flavor pairings. When asked what would go well with the Thick Cheese in Famichiki, Yagi quickly replied, "I think it would pair amazing with cilantro! I love the combination of cheese and the tangy taste of cilantro in ethnic dishes. For those who aren’t fans of cilantro, the savory taste of Famichiki might just change their minds!" This adventurous spirit shines through as Yagi encourages fans to experiment with their Famichiki combinations.

In addition to cilantro, Yagi entertained the idea of pairing the chicken with various types of bread, suggesting innovative ways to enjoy Famichiki beyond the standard bun. "I think trying Famichiki in a fresh soft roll could be delicious! Just imagine that chewy texture complementing the crispy chicken," she enthused.

The Famichiki Quiz Challenge

In light of her enduring connection to Famichiki, Yagi was challenged to a Famichiki Quiz, testing her knowledge of the brand she has promoted numerous times. With questions ranging from the birth date of Famichiki to the number of servings sold that could circle Lake Biwa, Yagi correctly answered four out of five, showcasing her deep appreciation for the brand. Each question revealed more about Famichiki’s remarkable history and its significance in the fast food industry.

As the discussion wrapped up, Yagi left an inspirational message for her fans. "The birth date for Famichiki is October 17, 2006—I'll never forget it now! I encourage everyone to try and ace the Famichiki Quiz too!" Her charm and genuine passion leave a lasting impression, making the upcoming launch of the new products even more exciting.

In summary, as Rikako Yagi rides the cheese waves in the latest campaign, she embodies the spirit of creativity and deliciousness that FamilyMart stands for. Don’t miss out on trying the new flavors when they hit stores on February 10, 2026!