#Japan #Tokyo #Sesame Street #New Collection #Mash Style Lab

A New Season Awaits at Sesame Street Market

Sesame Street Market, the one-of-a-kind official store that combines retail, café, and workshops, is gearing up for an exciting launch. On February 12th, 2026, they will unveil their brand-new collection themed "IT'S A NEW DAY," just in time for a refreshing start to the new season.

This collection is all about embracing new beginnings and is inspired by the charming illustrations of vintage Sesame Street storybooks. Each item in the collection combines nostalgic warmth with practicality, making them perfect companions for life’s transitions. From bedding sets to utensils, the offerings reflect the joyful and playful spirit of Sesame Street, allowing fans to enhance their spaces with unique and functional pieces.

Collection Highlights

Among the collection's highlights is the debut three-piece bedding set, which includes a duvet cover, box sheets, and a pillowcase, all featuring adorable designs of beloved Sesame Street characters. The soft, inviting colors of this set are perfect for creating a relaxing bedroom atmosphere. Additionally, there's a pillowcase available separately, making it even easier to personalize your space.

Prices for the bedding set start at ¥16,280, and the pillowcase at ¥1,320.

"DO NOT DISTURB" Cards

Adding a playful touch to your home or office, the DO NOT DISTURB cards come in two delightful designs, showcasing Elmo, Prairie Dawn, Cookie Monster, and Count von Count. These cards are designed to hang on doorknobs, providing a hotel-like ambiance. Each card features playful messaging on either side—one reading "DO NOT DISTURB" and another saying "PLEASE KNOCK."

Each card retails for ¥770, perfect for gifting or personal use!

Fun and Functional Pen Pouches

The pen pouches are both nostalgic and practical, showcasing a vibrant design that features iconic Sesame Street characters among playful illustrations. Available in two colors, these pouches feature a glossy finish to resist stains and are ideal for holding pens, makeup tools, or gadget accessories. The pricing for the pen pouches starts at ¥2,750.

Colorful Straw Tumblers

Serving both function and flair, the colorful straw tumblers come in three fun colors—blue for Cookie Monster, red for Elmo, and green for Oscar. Designed for easy sipping, these tumblers are perfect for daily hydration no matter where you are, priced at ¥1,650 each.

All prices mentioned include tax and make for lovely additions to any new living space, whether you're starting a new job, moving to a different city, or simply embracing change.

Release Details

• - Store Launch Date: February 12, 2026
• - Online Store Launch: February 12, 2026, at 12:00 PM

Stores are located in Ikebukuro Sunshine City, Urban Dock Lalaport Toyosu, and Hanshin Umeda Main Store, along with an official online store where the complete collection will be available.

About Sesame Street Market

The Sesame Street Market operates under Mash Style Lab, based in Chiyoda, Tokyo, with a mission to bring joy and discovery through the world of Sesame Street. It offers a unique environment that combines shopping, dining, and creativity, creating an atmosphere where everyone can smile.

About Mash Style Lab

Founded on the principle of delivering happiness through new ideas, Mash Group covers a wide range of sectors, including fashion, beauty, and design. Its commitment to unique, individualized fashion ensures that everyone can express themselves in their style choices.

About Sesame Street

Since its inception in 1969, Sesame Street has set the standard for educational content aimed at children, making a positive impact in over 190 countries. Through colorful characters and engaging stories, it teaches valuable life skills and fosters understanding, kindness, and community.

For further details, visit the official website or follow Sesame Street's various social media channels for updates on this exciting new collection.