A New Era of Bang Styling with MAEGAMI Keeper
In an exciting development for hair enthusiasts, And Nine Co., based in Minato, Tokyo, has announced the launch of its innovative styling tool, the
Savon du Savota MAEGAMI Keeper, set to hit the shelves in mid-February 2026. This product aims to address the struggles of achieving perfect bangs, catering to both seasoned stylists and beginners alike.
The Inspiration Behind MAEGAMI Keeper
Recent surveys of over 4,000 individuals aged between their teens and 30s revealed that a staggering
90% felt dissatisfied with their self-styled bangs. Surprisingly, many reported that they had experienced their most fabulous looks during hair setups for events or while showing off their favorite idols. Recognizing this gap, the company sought to create a product that combines professional salon styling techniques with personal flair, allowing users to explore and express their unique styles to the fullest.
Features of the MAEGAMI Keeper
Fighting Bangs with Two Unique Formulations
The MAEGAMI Keeper offers two distinct versions to suit different styling needs:
- - Gachikeep (Pink): Designed for serious stylists, this option provides incredible hold without leaving white residues. It boasts a clean, fruity cactus fruit nectar scent, ensuring your bangs not only look great but also smell fresh. Available in 18ml for ¥1,298 (excluding tax).
- - Majikaal (Green): This beginner-friendly formula allows users to achieve idol-like bangs effortlessly. With its refreshing green cactus punch scent, this product simplifies styling, making it perfect for those still mastering the techniques. Priced similarly at ¥1,298 (excluding tax), it is an accessible option for everyone.
Praise from Professionals
According to a survey of active hairstylists, approximately
95% confirmed that the MAEGAMI Keeper is an effective styling tool. Its design ensures exceptional styling performance while allowing novice users to achieve their best looks.
Innovative Brush Design for Flawless Results
With intricate attention to detail, the MAEGAMI Keeper's brush has three key functionalities:
- - Dome-shape Top: Minimizes excess product application, making point adjustments easy.
- - Straight Spiral Brush: Grabs each hair strand firmly while delivering a glossy, straight finish.
- - Curling Comb Brush: With its rounded shape, it offers easy adjustments, keeping your curls voluminous throughout the day.
Value for Money
Occupying a generous space in the market, the MAEGAMI Keeper holds approximately
twice the amount of material compared to average styling products—18ml, making it not just a stylish choice but also a cost-effective one.
Nurturing Your Hair with Advanced Technology
Infused with
HAIR PLUMPER®, a proprietary ingredient developed by hairstylists, the MAEGAMI Keeper combines repair and deep moisture properties. Cactus, known for its impressive ability to retain water, provides rich hydration, while three types of keratin effectively repair and strengthen your hair.
A Growing Demand for Specialized Bang Styling Products
As more young adults emphasize individual styles for events and admire notable idol hairstyles, the
MAEGAMI Keeper taps into this trend, offering an innovative solution to achieve desired bang styles seamlessly.
With its unique features and professional backing, the
Savon du Savota MAEGAMI Keeper sets a new benchmark for hair styling products tailored for bangs, assisting users to express their personality through their hairstyles efficiently. Stay tuned for its release in drugstores and variety shops across Japan in February 2026!
For more details, check out
Savon du Savota's website.