Ethara Recognized as Formula 1 Promoter of the Year for 2025 Event Excellence

Ethara Named F1 Promoter of the Year

Ethara, the company responsible for promoting the highly regarded Formula 1® Etihad Airways Abu Dhabi Grand Prix, has achieved a significant milestone by being awarded the prestigious Promoter of the Year title at the recent F1 Promoter Awards held in London. This recognition is notably attributed to their exceptional delivery of the 2025 race event, which not only captivated motorsport enthusiasts but also exemplified the extraordinary standard that Formula 1 aims to reach.

Stefano Domenicali, President and CEO of Formula 1, commended the efforts of all promoters, highlighting that 2025 marked another remarkable year for the sport. Ethara’s event stood out due to its impeccable planning and execution, which combined thrilling racing with unparalleled entertainment. With a record-breaking attendance of 339,000 fans over the four-day event, it’s clear the Abu Dhabi Grand Prix has become a fixture on the global motorsport calendar.

The excitement surrounding the race was palpable, as it featured a dramatic three-way showdown for the F1 Drivers' Championship. This thrilling conclusion saw Lando Norris secure his first championship title, adding an electric layer to the event's atmosphere. The Yas Marina Circuit played host to over 203,000 spectators who flocked to witness the final race of the season. Ethara ensured that fans had multiple opportunities to engage deeply with the event through public pitlane walks and unique fan interactions such as FAB Track Walks and Podium Parties, creating lasting memories and iconic moments.

Furthermore, the After-Race Concerts were an impressive addition to the Abu Dhabi Grand Prix experience, drawing in 136,000 concertgoers who enjoyed performances from eight headline artists. Ethara's commitment to not just racing but providing a holistic entertainment package has clearly elevated the event beyond traditional motorsport expectations. This focus on creating a festival-like environment has allowed the Abu Dhabi Grand Prix to differentiate itself in the eyes of fans and make a substantial impact on tourism in the region.

This year’s award is not a standalone achievement for Ethara or the Abu Dhabi Grand Prix. It follows the previous accolade earned in 2024, when the Grand Prix was celebrated for its Best Event Spectacle. These honors not only highlight the event's outstanding on-track action but also its growth in off-track entertainment, thereby solidifying its status on an international level. This evolution is in tandem with changing audience preferences and the global standards of entertainment.

Since its inaugural event in 2009, the Abu Dhabi Grand Prix has emerged as the largest entertainment weekend in the region, attracting thousands of visitors from around the globe each year. It is not just a race; it is a celebration bringing together elite sports and large-scale entertainment, showcasing Abu Dhabi to millions around the world.

Looking ahead, the 18th edition of the Formula 1® Etihad Airways Abu Dhabi Grand Prix is scheduled to take place from December 3rd to 6th, 2026. The anticipation continues to build for this iconic finale, as the 2026 FIA Formula One World Championship season comes to a thrilling close once again in beautiful Abu Dhabi. With continued commitment to innovation and fan engagement, Ethara is set to raise the bar even higher for future events, ensuring that fans can expect even greater excitement and memorable experiences in the following years.