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ANTA Teams Up with Hellenic Olympic Committee Ahead of Milano Cortina 2026

In a significant announcement, ANTA, the leading Chinese sportswear brand, has been designated as the Gold Partner of the Hellenic Olympic Committee (HOC). This partnership marks an exciting milestone as it positions ANTA to provide official team uniforms for the Greek delegation at the upcoming Milano Cortina 2026 Winter Olympics.

ANTA has cemented its role in the global sports arena, and its collaboration with the HOC emphasizes the brand's commitment to supporting athletes on one of the world’s biggest sporting stages. The firm will deliver a comprehensive collection of Olympic gear, including team uniforms, shoes, and accessories designed specifically for ceremonial and leisure activities.

Inspiration Behind the Collection

The new Olympic collection draws inspiration from Greece's iconic blue flag, symbolizing the nation's rich heritage and its status as the birthplace of the Olympic movement. The designs are further enhanced by wave motifs derived from the logo of the HOC and mountain prints representing Mount Olympus, blending contemporary sports aesthetics with Greek culture.

PART is evident in multifunctional training apparel such as ski suits, softshell ensembles, and insulated jackets, crafted to meet various sporting and everyday needs while offering comfort, functionality, and style. Notably, the outdoor podium attire utilizes ANTA's innovative technologies to ensure moisture management, quick drying, and efficient heat retention, guaranteeing optimal performance for athletes.

Comments from the HOC

Petros Sinadinos, Chairman of the Marketing Committee of the HOC, shared his enthusiasm regarding this collaboration. He stated, “We are honored to partner with a leading sportswear brand like ANTA. This partnership benefits our athletes directly by equipping them with high-quality functional attire as they prepare to perform at the highest level.”

Having signed an official contract with the International Olympic Committee in 2019 as the designated sportswear outfitter, ANTA has established itself as a reliable and long-term partner of the Olympic Movement. Collaborating with the HOC marks another significant step in ANTA’s international expansion and support for sports.

Future Innovations

Looking ahead, ANTA remains committed to driving innovation through technology and cultural integration. The brand aims to deliver professional sporting gear to athletes and sports enthusiasts around the world. Founded in the 1990s in China, ANTA has worked diligently to provide consumers with functional, professional, technology-driven sports products across a multitude of sports categories—ranging from popular activities like running and cross-training to specialized competitions.

ANTA is also set to supply professional competitive and training equipment for ten Chinese national winter sports teams gearing up for Milano, enabling Chinese athletes to showcase their skills on a global scale.

About the Hellenic Olympic Committee

The Hellenic Olympic Committee has played a pivotal role in the modern Olympic movement. Founded on November 24, 1894, in Athens, the committee convened for its first session on the same day to plan the inaugural modern Olympic Games, which were held in Athens in 1896. Focusing on promoting and preserving the Olympic ideals in Greece, the HOC coordinates efforts with national sports federations to prepare Greek athletes for Olympic competition while nurturing values such as national pride and international collaboration.

This partnership promises to elevate the experience of athletes and further highlight the significance of cultural representation on an international scale.