Cleeks Golf Club and Icelandic Glacial Form Strategic Partnership for 2026 LIV Golf Season

In a significant announcement for the world of golf, Cleeks Golf Club has partnered with Icelandic Glacial, a premium natural spring water brand, ahead of the highly anticipated 2026 LIV Golf season. This collaboration unites two esteemed brands that share a commitment to excellence, clarity, and purposeful design, particularly in high-pressure situations.

The partnership is set to debut at the LIV Golf season opener held from February 4 to 7 in Riyadh, Saudi Arabia. As part of this collaboration, Icelandic Glacial will feature prominently within Cleeks Golf Club’s on-course identity, including branding on players' golf bags, symbolizing a visual expression of their shared values.

Led by accomplished captain Martin Kaymer, the Cleeks Golf Club team boasts a lineup of four European players committed to competing at a global level. With its roots firmly planted in Europe and an international presence, Icelandic Glacial emerges as an ideal partner for a team that prioritizes focus, restraint, and composed decision-making—qualities essential for success in the game of golf.

The essence of this partnership revolves around the idea of achieving clarity during critical moments, reflecting the reality of elite golf. This sport is uniquely defined by its demand for composure and precision rather than sheer force. In the words of Jonas Martensson, General Manager of Cleeks Golf Club: “This partnership with Icelandic Glacial reflects the values we have built Cleeks Golf Club around—clarity, focus, and a sense of timelessness.” He further expressed pride in showcasing Icelandic Glacial’s brand as part of their identity throughout the upcoming season.

Reza Mirza, CEO of Icelandic Glacial, also emphasized the importance of clarity in high-stakes situations: “At Icelandic Glacial, we believe clarity matters most when pressure is highest. Golf is one of the few sports where composure, focus, and calm decision-making define success.” The partnership with Cleeks Golf Club signifies a chance to highlight these qualities in moments where clarity is not just beneficial, but crucial.

Icelandic Glacial, distinguished by its sourcing from a protected volcanic spring in Iceland, undergoes a natural filtration process through lava rock, resulting in a uniquely pure product. The brand's core philosophy revolves around the belief that true clarity comes from nature, not from artificial processing—embracing the motto of