Ethara's Remarkable Achievement: F1 Promoter of the Year Award
In a spectacular display of motorsport entertainment and fan engagement, Ethara has been recognized as the F1 Promoter of the Year during the annual F1 Promoter Awards held in London. This prestigious accolade highlights Ethara's exceptional delivery of the Etihad Airways Abu Dhabi Grand Prix, which has set benchmarks in the world of racing events.
The 2025 Abu Dhabi Grand Prix was a standout occasion, not only for the thrill of the race but also for attracting a record crowd of 339,000 fans over four days. The Yas Marina Circuit witnessed an exhilarating showdown, culminating in Lando Norris clinching his first-ever Formula 1 driver’s title. The event wasn’t just about racing; it offered a plethora of entertainment options with after-race concerts featuring top-tier artists, making it a memorable weekend for attendees.
Ethara's commitment to elevating the Grand Prix's profile was evident through its ambitious programming and audience engagement strategies. Fans were granted closer access to the action with innovative features like public pit lane walks and the FAB track walks, alongside a vibrant podium party celebrating the champions. These initiatives contributed to creating a festive atmosphere, emphasizing the event's significance on the global motorsport calendar.
Stefano Domenicali, the CEO of Formula 1, commended the efforts of Ethara, stating that the success of the race and the exemplary work of its promoters was crucial as the sport progresses into a new era in 2026. He underscored the importance of maintaining high standards and continuing to push the envelope in providing fans with unforgettable experiences.
Moreover, this recognition follows an earlier accolade awarded to the Abu Dhabi Grand Prix for 'Best Show of the Year' in 2024, underscoring the event's consistent performance and dedication to world-class entertainment. Since its inception in 2009, the Abu Dhabi Grand Prix has evolved into the region's premier weekend of entertainment, successfully merging elite sports with large-scale entertainment.
The next installment, the 18th edition of the Etihad Airways Abu Dhabi Grand Prix, promises to be another spectacular event, taking place from December 3 to 6, 2026, once again closing the Formula 1 season with thrilling races and unparalleled entertainment. Ethara's continuous innovation and commitment are set to ensure that this iconic sporting event remains a highlight for racing fans worldwide.
As the enchanting landscape of Abu Dhabi and the allure of the Yas Marina Circuit continue to attract global attention, Ethara’s remarkable achievement as F1 Promoter of the Year not only secures its legacy but also raises the stakes for future events, inviting fans to witness the next chapter in Formula 1’s exciting journey.