Unique Trends in Custom Couple Rings at Debut icci Daikanyama
In an age where personal expression takes precedence, couples are shifting from buying rings to creating their own. Located in the trendy Daikanyama area, Debut icci Daikanyama, managed by icci Co., Ltd., has recently released a report detailing customer preferences from July to December 2025. This report not only sheds light on the rising trend of handcrafted couple rings but also highlights the demographics of their clientele.
Demographics of Customers
The survey revealed interesting insights into the age distribution of customers seeking to create personalized couple rings. The largest group consists of individuals in their late twenties (26-30 years old), accounting for approximately 33% of visitors. Following closely are those in their early twenties (21-25 years), making up around 30%. Together, these two groups represent more than 60% of the customer base. As we approach the holiday season, the proportion of customers in their 30s and 40s tends to rise, reflecting a desire for unique experiences and meaningful creations during special occasions such as Christmas and anniversaries.
Customer Locations
In terms of residence, over 43% of the couples were from within Tokyo's 23 wards, while an additional 29% originated from outside these areas. Interestingly, around 19% of the clientele came from the greater Kanto area, and about 10% traveled from other regions, showcasing Debut icci Daikanyama’s allure as a destination for memories and experiences centered on crafting unique jewelry.
Top 5 Popular Gemstones
When it comes to gemstone preferences, diamonds reign supreme—with a whopping 47% of customers choosing this classic choice. Following diamonds are blue topaz and ice blue diamonds, each at about 8%. Other popular selections include moonstone (5%) and emerald (4%). The interest in these stones reflects a growing trend of personalizing rings with each partner's birthstone, illustrating the sentimental value and significance placed on handcrafted pieces.
Desired Ring Widths
Another noteworthy finding from the survey was the preferred widths of the rings. The 2mm width emerged as the most favored choice, with nearly 48% of customers opting for it, thanks to its close resemblance to skin jewelry. The 3mm width followed closely behind, accounting for around 32%. These two sizes comprise about 80% of the total demand, indicating a clear preference for stylish, slender rings that blend seamlessly into modern lifestyles. The subtlety of a 2mm ring beautifully enhances a woman’s hand while offering practicality for everyday wear, making it an attractive option for couples.
Conclusion
The data compiled by icci Co., Ltd. reflects a significant shift toward personal craftsmanship in the jewelry industry, particularly among couples looking to express their love in unique ways. The rise of personalized handmade couple rings reveals not only a trend but also a cultural shift towards meaningful experiences in the realm of jewelry. Debut icci Daikanyama is at the forefront of this movement, providing a space for couples to create something special together.
About the Survey
- - Survey Target: Customers who created couple rings.
- - Survey Period: July 1, 2025 - December 30, 2025.
- - Conducted by: icci Co., Ltd.
- - Method: In-house questionnaire.
- - Participants: 979 individuals.
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