Delighting Families: Popsicle and Bluey Unite for a Fun New Treat

Popsicle Delight: A New Ice Pop Adventure with Bluey

Popsicle, the iconic ice pop brand that has been a family favorite for years, is excited to announce a fresh collaboration with BBC Studios to welcome 2026 in style. The newly introduced Popsicle Bluey ice pop is here, combining playful design with refreshingly delicious flavors that families everywhere will love.

The new ice pop celebrates the immensely popular animated series, Bluey, which has captured the hearts of both children and parents alike. Bluey, a spirited Blue Heeler puppy, embarks on various imaginative adventures with her family, providing endless laughter and learning opportunities. Many fans will find joy in the delightful mix of creativity that the new Popsicle brings to their homes.

At first glance, the Popsicle Bluey ice pop stands out with its vibrant and cheerful design, featuring Bluey's happy face. This eye-catching appearance appeals to kids, making it a treat they will be eager to snag from the freezer. What’s more, with its burst of mixed berry flavor boasting notes of strawberry and blueberry, it promises to deliver a taste adventure with every bite!

In keeping with contemporary dietary preferences, the Popsicle Bluey ice pop is crafted with less sugar, using natural ingredients to enhance the colors. This commitment to parent-friendly ingredients showcases Popsicle's dedication to simplicity and wellness, setting their products apart in an ever-evolving marketplace.

According to Lisa Vortsman, U.S. Chief Marketing and Innovation Officer at The Magnum Ice Cream Company, the inspiration behind this collaboration stems from the deep resonance that Bluey holds with families. “The values of imagination, kindness, and family connection celebrated in Bluey align with the essence of Popsicle that has delighted generations,” Vortsman explained. This partnership not only brings a refreshing treat to fans but also emphasizes the shared mission of fostering joyful moments for families.

Jill Cook, Senior Director of Licensing from BBC Studios, echoed these sentiments, emphasizing the connection Bluey has with its audience. She stated, “Bringing this fun new treat to families enhances the joyful moments they can share together.” The synergy between Popsicle and Bluey truly resonates with existing and new fans, making this launch something to look forward to this winter.

Starting in January 2026, the Popsicle Bluey ice pop will be available in six-count packs at major retailers nationwide, retailing for an MSR of $6.29. This launch aligns with Popsicle's long-standing tradition of encouraging imaginative play among children, igniting creativity with their vibrant flavors and fun designs.

Beyond Bluey, Popsicle has also introduced various other themed ice pops, including SpongeBob-themed treats, ensuring that fun and creativity remain at the forefront of their brand identity. The variety and innovation in flavor will continue to excite and engage families everywhere.

To learn more about Popsicle and their exciting new offerings, you can visit their official website at www.popsicle.com, or connect with them on social media through their platforms. Keep an eye out for this playful Bluey ice pop and get ready to usher in 2026 with delicious fun for the whole family!

For additional background, Bluey was designed to be entertaining and relatable for families, incorporating everyday play into its storytelling. The series, created and written by Joe Brumm, has captured audiences in numerous countries, including a successful airing on Disney platforms, further enhancing its global footprint. The partnership with Popsicle is just the next step in a delightful journey for the Bluey brand.

As we anticipate this delightful new collaboration, it’s clear that both Popsicle and BBC Studios are committed to enhancing family experiences with their creative endeavors. The Popsicle Bluey ice pop represents more than just a snack; it embodies the playfulness and love shared in household moments, making every family gathering a celebration of joy.