#Japan #Tokyo #Suntory Beer #Commercial #Yumi Kawai

Suntory Beer Welcomes Yumi Kawai as its New Messenger

Suntory has taken its iconic product and infused a fresh vibe with the announcement of a partnership with talented actress Yumi Kawai. Known for her captivating performances, Kawai’s new role as the messenger for Suntory's draft beer marks an exciting evolution for the brand as it prepares to launch its new TV commercial titled "Aohajimari" on February 6, 2026.

An Elevation in Taste and Aesthetics

The relaunch of Suntory draft beer, lovingly referred to as the beverage that "delights the throat," represents a thoughtful update to its flavor profile and packaging. Scheduled for a nationwide rollout beginning late December 2025, the new and revitalized version promises a refreshing and effervescent sensation that caters to modern tastes while remaining a beloved staple in beer culture.

Suntory has meticulously revised the ingredients and brewing methods to enhance the rich malt flavor, ensuring that the beer strikes an ideal balance between fullness and smoothness. The new packaging boasts a striking blue color, embodying a sense of freshness and vitality, paired with the tagline "Aohamiwatari no Nodo Goshi" to encapsulate its essence.

The New TV Commercial: A Heartwarming Story

In this latest TV commercial, the serene setting of a sunlit beach serves as the backdrop for Kawai’s portrayal of joy and tranquility. As she strolls along the shore, she beautifully sings "Ue o Muite Arukou" (a classic song by Kyu Sakamoto), inviting viewers to bask in the peaceful sounds of waves and chirping birds. The imagery not only highlights her introduction as the new face of the brand but also symbolically marks a new chapter for Suntory draft beer.

Filmed under the direction of an astute director, the creative team focused on capturing Kawai's natural charm while promoting an uplifting vibe. This blend of authentic expression invites audiences to share in the excitement of life and the transitions that come with it.

The charming narrative culminates with Kawai emitting a gentle whistle—a subtle transition from singing—as she reflects on the peaceful moments of life. A shot of the newly designed Suntory draft beer can sets the stage for the tagline, "A new Suntory draft beer begins."

Behind the Scenes: A Harmonious Collaboration

During filming, Kawai embraced the joyful atmosphere with ease, despite the pressures of capturing the perfect shot. Vowing to embody the spirit of positivity and enthusiasm, she skillfully adapted to each direction given by the director. Kawai’s ability to seamlessly blend into the relaxing setting made her an ideal choice as the face of this rebranded product.

What the Future Holds

Suntory draft beer’s updated branding and refreshing flavor sets the stage for an enticing future. Kawai expresses her deep passion for the beverage, feeling both honored and thrilled to represent a beloved staple known for bringing people together.

“I’ve always loved beer. It’s an honor to bear the mantle for this revitalized product,” she shares. As the commercial unfolds, it invites beer lovers and casual drinkers alike to share in the newfound joy that comes from enjoying the simple pleasures of life—like a refreshing beer on a sunny day.

A Fresh Take on Tradition

The character of the new Suntory draft beer channels traditional qualities into a contemporary framework, inviting discussions on lifestyle and leisure. Kawai's infectious enthusiasm and genuine appreciation for the product sharpen the narrative, making the commercial an easy watch that resonates with viewers on both emotional and sensory levels.

The airing of "Aohajimari" is not just the unveiling of a product; it’s an invitation for consumers to reconnect with what makes life enjoyable. Kawai’s journey alongside Suntory resonates with anyone seeking refreshing experiences and the beauty of everyday moments.

For more about Suntory's latest offerings, visit Suntory Beer.