#Japan #Tokyo #Sunscreen #Mio Imada #Suncut®

Kose's New Suncut® Sunscreen Products: Airy and Lightweight

Kose Cosmeport Co., a prominent skincare company based in Chuo-ku, Tokyo, is set to release new products under its popular sunscreen brand, Suncut®. These innovative products are designed to deliver superior sun protection without the heavy feel often associated with sunscreens. Launching on February 2, 2026, the 'Suncut® Weightless UV Essence' and the 'Suncut® Protect UV Stick' promise to revolutionize how consumers experience sun care.

To introduce these new offerings, a fresh TV commercial titled "Experience Weightlessness!" featuring the beloved actress Mio Imada has been released. The sneak peek of the ad is now available on YouTube, with full broadcasts starting February 4, 2026, across national TV networks.

Features of the New Products

Weightless UV Essence

The 'Suncut® Weightless UV Essence' is described as having an incredibly lightweight feel, reminiscent of air itself. When applied, it seamlessly integrates into the skin without any heaviness or discomfort, offering a long-lasting protective barrier against UV rays. Its non-greasy formula makes it perfect for daily use before makeup or during outdoor adventures, providing users with a stress-free experience.

Protect UV Stick

Accompanying the essence is the 'Suncut® Protect UV Stick', a user-friendly sunscreen in stick form. This product incorporates a unique, ultra-smooth texture that eliminates the stickiness often found in similar products, making application quick and without the mess. It’s particularly great for on-the-go sun care, allowing users to maintain their UV protection effortlessly.

The Ad Campaign: A Vision of Freedom

In the television commercial, Mio Imada dons a refreshing white dress, elegantly running and soaring through the air. This lively imagery captures the essence of the 'Weightless UV Essence', demonstrating a sense of liberation and joy, as indicated by the tagline, "I've got it. A liberated summer." In various scenes, Imada's expressions reflect her surprise at the product's lightweight feel and the comfort it brings, creating a memorable connection to the new sunscreen line.

Filming these extraordinary scenes required meticulous attention to detail, especially regarding how to portray the sensation of weightlessness. The production team worked closely with Imada to ensure her movements and expressions conveyed a perfect balance between elegance and playfulness, particularly as she dashed through the sunlit set.

Insights from Mio Imada

After the shoot, Imada shared her thoughts during a brief interview.

Reflecting on the Shoot

Imada noted, "Since the theme was 'weightlessness', everyone was very relaxed, and we had a great time during filming."

First Impressions

As she tested the new products for the first time, Imada was astonished by their lightweight nature. "I was really surprised by how light it felt; it spreads beautifully on my skin, making it incredibly comfortable to wear. I’m looking forward to using it all summer!"

Importance of Sunscreen

When asked about sunscreen's significance in her daily routine, Imada expressed her love for the sun while also wanting to protect her skin. She emphasized the necessity of sunscreen, stating, "I want to enjoy the sun without getting burned, so it’s an essential part of my daily life."

On Lightness and Strength

Imada reflected on what it means to be 'light yet strong' and shared her quirky habit of folding bath towels perfectly to fit her shelving space, demonstrating that even the little things matter in her daily life.

About Suncut®

Launched in 2009, Suncut® is known for its comprehensive sun protection solutions designed for both everyday use and leisure activities. With a commitment to user-friendly formulas that prioritize skin safety, Suncut® has expanded its reach across twelve countries, including Japan, China, and several Southeast Asian nations.

To sum up, the new 'Weightless UV Essence' and 'Protect UV Stick' exemplify Kose's innovative approach to skincare, combining effective sun protection with a delightful user experience. Stay tuned for the official launch and experience the freedom of worry-free sun care with Suncut®!