Anua's Exciting Partnership with Netflix: A New Era for KPop Demon Hunters Merchandise

Introduction

On February 1, 2026, Anua, the innovative Korean skincare brand, officially announced a groundbreaking global collaboration with Netflix's sensational film, KPop Demon Hunters. This unique partnership marks the beginning of an exciting year-long initiative that merges the captivating storytelling of KPop with next-generation skincare solutions tailored for the global youth culture.

A New Perspective on Skincare

This collaboration takes skincare beyond its traditional boundaries, positioning it as a tool for both protection and empowerment. Inspired by the unforgettable moments from KPop Demon Hunters, the campaign aims to fuse emotional storytelling with formulations that effectively enhance natural skin radiance. Each product promises not only to cater to skin needs but also to narrate stories that resonate with its audience.

Product Launch Details

The launch, which takes place in February, will feature a specially curated selection of products that emphasize themes such as glow, protection, and recovery. Some highlights include the ANUA CERAMIDE BARRIER COLLAGEN MASK and ANUA VITA BRIGHTENING COLLAGEN MASK, designed to hydrate and brighten the skin respectively. Furthermore, Anua introduces the ANUA ULTRA-THIN SPOT COVER PATCH and a quirky Derpy Tiger Acrylic Key Ring as bonus gifts for customers during this promotional period.

The sunscreen line will also be highlighted during this launch, with products such as ANUA ZERO CAST MOISTURIZING FINISH SUNSCREEN, ANUA INVISIBLE MATTE FINISH SUNSCREEN, and an ANUA INVISIBLE GLOW FINISH SUNSCREEN STICK. Additionally, an acne patch in both standard and collectible versions is set to roll out in sync with the campaign.

Phased Rollout in the United States

In the US, this collaboration will commence with a strategic phased retail rollout. Starting February 1, the products will be available through key digital platforms, including Ulta.com, Amazon, Anua’s official website, and TikTok Shop. Following that, a nationwide in-store launch at all Ulta Beauty locations is scheduled for February 15, making these KPop-driven products accessible to approximately 1,500 locations across the country.

As a unique in-store advantage, Ulta Beauty will provide a single-sheet Honmoon Mask aimed at convenience for customers looking for quick skincare solutions. Besides, limited-edition bundles will include exclusive photocards to enhance the overall shopping experience.

Year-Long Campaign Phases

The collaboration will unfold over multiple phases throughout 2026. It kicks off with the official launch, paving the way for early spring storytelling. The core of the campaign will take place from April to June, focusing on sun care, boosted by substantial PR efforts, influencer collaborations, and digital engagements. As the year progresses, the focus will shift towards moisturizing products in the fall, followed by enticing limited-edition holiday sets.

By winter, the partnership will culminate in the release of special holiday editions and an Advent Calendar, presenting this collaboration as a significant cultural moment to round off the year.

About Anua

Established in 2019, Anua is renowned for its commitment to developing targeted skincare solutions utilizing carefully selected natural and dermatological ingredients. The brand emphasizes addressing real skin concerns through formulations that deliver visible results for all skin types. With ingredients such as heartleaf, peach, green lemon, and birch, Anua embodies a philosophy of combining research, innovation, and sustainability without compromising on customer needs or environmental care.

About KPop Demon Hunters

Under the direction of Maggie Kang and Chris Appelhans, KPop Demon Hunters narrates the thrilling adventures of K-pop superstars HUNTR/X. Beyond their stage performances, they assume secret identities as skilled demon hunters, tasked with protecting their fans against supernatural threats. Together, they must confront their fiercest rivals yet—a rival boy band of demons in disguise. This film represents a collaborative effort between Netflix and Sony Pictures Animation, amplifying the excitement across platforms.

Conclusion

In a world where pop culture continually evolves, Anua's partnership with Netflix promises to not only redefine skincare narratives but also create a tapestry of engagement for fans of both skincare and KPop culture. This collaboration stands as a testament to the creative fusion of two vibrant worlds that captivate a global audience.