Chili's® Unveils Exciting $6 Bombshell Margarita This Summer

Chili's® Unveils Exciting $6 Bombshell Margarita This Summer



Chili's® Grill & Bar is turning heads with its new Bombshell Margarita of the Month, available for just $6 across the nation and enticing patrons from now until July 31. Inspired by the thrill of summer reality TV romances, this refreshing cocktail is designed to spark conversations and celebrations alike.

The Bombshell Margarita is a delightful mix featuring el Jimador® Blanco Tequila, Monin® Dragonfruit, triple sec, strawberry puree, and house-made sour mix. The result is a vibrant cocktail that perfectly balances sweet and citrusy flavors. To add an extra element of fun, each order includes a custom Bombshell vs. OG swizzle stick, sure to be a hit among guests.

George Felix, the chief marketing officer at Brinker International, expressed that the Bombshell Marg is an opportunity for Chili’s to engage with customers during summertime conversations. “We know our guests are breaking down the drama of the summer's biggest romances with their friends, often sitting around booths right here at Chili's,” he noted. He further emphasized how this unique drink adds to the enjoyment of gatherings, allowing diners to immerse themselves in the summer narrative.

This exciting cocktail is part of Chili's ongoing commitment to offering enticing Margarita of the Month selections. With nearly 30 million margaritas served in 2025, the restaurant has made it a tradition to introduce new flavors that resonate with current trends, seasonal changes, or cultural moments that capture the public's imagination. The Bombshell Marg is no exception, enriching Chili's lineup and ensuring fans have something to look forward to.

For those enthusiastic about margaritas, Chili’s invites guests to join the Margarita of the Month Club through their website. Members can track their beverage adventures throughout the year, collect exclusive digital stickers, and enjoy merchandise such as the new “I got a marg!” tank top, which launched on July 1, while supplies last.

Diners interested in making a Bombshell debut will find the new margarita available at participating Chili's locations nationwide. However, it's important to note that consumers must be at least 21 years old to purchase or consume alcoholic beverages.

Chili's is proud of its legacy in the casual dining scene, with a history spanning over four decades. The flagship brand of Brinker International, Inc., it was recognized in 2025 as one of Fast Company's Brands that Matter, also earning titles such as Inc.'s Best in Business and Ad Age's Brand of the Year in 2025 and 2026. Known for its popular offerings like Big Mouth Burgers®, Crispy Chicken Crispers®, and sizzling fajitas, Chili's maintains a vibrant atmosphere and a diverse menu.

Apart from its food and drinks, Chili's has a commendable history of supporting worthy causes. For more than 20 years, the chain has partnered with St. Jude Children's Research Hospital, raising over $120 million through generous donations from both guests and team members.

To find a nearby location serving the Bombshell Margarita or for more details about Chili’s recent offerings, visit their website at chilis.com. Join the community and discover the excitement that comes with the summer's latest drink sensation!

Note: Promotions and availability are subject to change based on location and supplies.

Topics Consumer Products & Retail)

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