AGCF Boutique Opens at St. Regis Longboat Key, Reviving Legacy for a New Era

Alexandra Gucci Zarini's AGCF Boutique Opens in Florida



AGCF, a luxury accessories brand established by Alexandra Gucci Zarini, proudly announces the opening of its second boutique inside The St. Regis Longboat Key Resort. This exciting event marks a significant moment not just for AGCF, but for the legacy of the Gucci family, which first made its presence at a St. Regis hotel over sixty years ago. This new boutique, situated in the lobby of the renowned resort, is AGCF's first location on the East Coast and signifies an homage to Aldo Gucci, who established a store in The St. Regis, New York in the 1960s.

Alexandra's vision for AGCF goes beyond just luxury; it centers around social responsibility. The guiding principle of the brand, "Giving is the highest luxury," is reflected in the collections available at the boutique. Each piece is designed with an ethos of compassion and unity, with many items featuring Unità hardware, symbolizing the brand's commitment to child welfare. A portion of proceeds from sales at the boutique will directly benefit AGCF's charity partners that focus on the protection and well-being of children.

Josef Zarini, AGCF's CEO, emphasizes the brand's philosophy: "Luxury should not just signify wealth or style; it must make a character statement, advocating for social change." The partnership between AGCF and The St. Regis Longboat Key Resort is a natural fit, as both entities believe in the essence of luxury defined by meaning, service, and legacy.

Winfred van Workum, General Manager of the resort, expressed excitement over the opening, stating, "We are thrilled to welcome AGCF to The St. Regis Longboat Key Resort. This unique boutique experience is a celebration of the profound relationship between the Gucci family and St. Regis."

At the boutique, guests will find an exquisite range of handbags, small leather goods, silk scarves, jewelry, and eyewear, all crafted in family-owned workshops. The setting creates an intimate atmosphere that reflects the artistry and purpose behind each product. The boutique embodies AGCF's four main tenets: craftsmanship, timeless design, genuine purpose, and personal service, all delivered with the signature St. Regis hospitality.

Another exciting aspect of this new opening is AGCF's recent partnership with the World Childhood Foundation, initiated by Her Majesty Queen Silvia of Sweden. Through this collaboration, 20% of proceeds from the specially branded Color of Hope collection will support Childhood USA, the foundation's American chapter.

The opening of AGCF's boutique marks a milestone not only for the brand but for the legacy of the Gucci family, linking the past to the present in a meaningful way. Guests are invited to experience this new chapter under the historic St. Regis name, where luxury meets purpose and social responsibility.

AGCF was founded with a mission to inspire change through artisan designs that embody hope and compassion. With its flagship store located on Rodeo Drive in Beverly Hills, AGCF aims to cultivate an inclusive luxury experience while honoring the entrepreneurial history of Aldo Gucci. Both the brand and the resort reflect a commitment to lasting impressions through thoughtful luxury.

For more details on AGCF and its offerings, visit AGCF.com.

Topics Consumer Products & Retail)

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