#USA #New York #Breast Cancer #Easy Spirit #Shoes for a Cure

Easy Spirit and Breast Cancer Awareness Month

Every October, brands and organizations around the globe join forces to raise awareness about breast cancer, but few have been as committed as Easy Spirit. For over 37 years, this brand has been synonymous with comfort footwear for women, and now they continue to blend their dedication to women's health with their mission to provide ultra-comfortable shoes. This year, Easy Spirit proudly announces the continuation of its annual Move For Pink campaign, which aims to bring attention to the struggles faced by those affected by breast cancer.

A Commitment to Support

With a solid history of support, Easy Spirit has partnered with Shoes for a Cure, an initiative spearheaded by the Fashion Footwear Charitable Foundation (FFCF). This partnership has been significant, having raised nearly $65 million for breast cancer research since its inception. As part of this campaign, Easy Spirit has committed a minimum donation of $25,000 from the sales of their special edition sneakers to support Dr. Lisa Newman’s groundbreaking work in breast cancer research and patient advocacy at Weill Cornell Medicine. Dr. Newman is a prominent surgical oncologist known for her pivotal role in research addressing health disparities among diverse populations.

Introducing the Move For Pink Ace Sneakers

To showcase their commitment, Easy Spirit is launching the limited edition Move For Pink Ace SOEASY™ Sneakers, which incorporates innovative SoEasy™ technology. This design enables a hands-free experience, allowing users to slip on the shoes effortlessly. The sneakers will be available starting October 1, 2026, through EasySpirit.com and various retailers including Macy's, Nordstrom, and Amazon.

Shanya Perera, Senior Vice President of Marketing at Marc Fisher Footwear, expressed the brand’s heartfelt mission: "Our Move For Pink program reflects Easy Spirit's enduring promise to support not only the women navigating breast cancer but also the families, caregivers, friends, and communities affected by this disease. Movement is a powerful vehicle for physical health, mental resilience, and community connection. We are deeply honored to continue standing behind Dr. Newman’s essential work, ensuring that vital resources, genetic research, and preventative care reach the communities and women who need them most."

The Impact of Continued Support

Dr. Lisa Newman also spoke on the importance of such collaborations in bridging gaps in breast cancer research and treatment opportunities. "Research that identifies new treatment opportunities for diverse patient populations is essential to closing breast cancer disparities. The support from Easy Spirit and Shoes for a Cure has helped advance this important research. Their continued partnership will allow our team to build on these findings and provide life-saving surgical care to breast cancer patients in countries like Ghana. We are grateful for this continued partnership and its meaningful impact," she stated.

About Easy Spirit and Its Legacy

Easy Spirit is committed to creating comfortable, practical footwear that supports women's lifestyles and needs. Their brand ethos revolves not just around shoes, but empowering women to feel confident and capable every day. With the Move For Pink campaign, Easy Spirit extends this commitment into the realm of healthcare, aiming to create awareness and support for breast cancer initiatives.

In a time when awareness and research surrounding breast cancer are critical, it’s inspiring to see a brand like Easy Spirit using its platform to make a difference. The Move For Pink campaign, alongside innovative product designs like the Ace Sneakers, represents a significant step towards supporting women's health and initiating crucial research. With each purchase, customers will not only enjoy comfortable footwear but also contribute towards a worthy cause—a step in the right direction in the fight against breast cancer.

Conclusion

As we enter Breast Cancer Awareness Month, consider joining Easy Spirit in their mission by checking out the Move For Pink Ace Sneakers and supporting the initiatives that provide essential resources and research in breast cancer treatment. Together, we can make strides toward better health and a brighter future for all women.