#USA #Batteries Plus #Franchise Growth #Hartland #Q3 Expansion

Batteries Plus Accelerates Franchise Expansion

Batteries Plus, recognized as the top battery and power solutions service center in the U.S., is demonstrating impressive momentum as it heads towards the close of 2026. The company has announced the signing of 19 new franchise agreements in the third quarter, coupled with the opening of 13 new stores across six states, marking a significant step forward in its expansion strategy.

Victor Daher, the Vice President of Global Franchise Development at Batteries Plus, stated that this sustained growth reflects the brand's capability to offer power and connectivity solutions in a retail landscape that demands both. "Entrepreneurs see value in our business model, and the ongoing interest from new franchisees is a testament to our brand's strength and the profitability it can deliver," Daher noted.

Expansion Footprint

The rapid expansion of Batteries Plus is not limited to just a few regions; new locations are emerging in Florida, Utah, Pennsylvania, Arizona, Alabama, and Texas. This growth underscores the lucrative demand for the Batteries Plus franchise model, as franchise partners are eager to introduce its offerings to local communities.

Founded nearly 40 years ago in Green Bay, Wisconsin, Batteries Plus has evolved from a single garage operation to a prominent leader in the specialty battery retail sector. 2021 was a standout year, witnessing an upsurge in franchise signings, and the company continues to add between 60 and 70 new stores annually. “We didn’t just weather the storm of COVID-19; we thrived during it,” stated Joe Malmuth, Chief Development Officer. The strategic approach and diligent execution have fortified the brand's franchisee relations and consumer trust.

Innovative AI Advancements

The latest developments at Batteries Plus also include the introduction of an advanced AI platform aimed at fostering franchise growth while enhancing the customer experience in-store. The platform features new tools such as Savannah, an AI agent capable of addressing inquiries from potential franchisees; Edison, a bilingual voice assistant ensuring every store call is answered; and Wattson, a product-search tool that aids customers in finding suitable items. The rollout of this technology is set to be fully operational across all locations by September’s end, further propelling the brand’s growth across the nation.

Industry Recognition

Such growth and innovation have not gone unnoticed within the industry. As Batteries Plus moves into the fourth quarter, it proudly ranks #118 on the Franchise Times Top 400 list. With a wealth of operational expertise, boasting more than 800 stores, the brand stands as a top name in specialty retail, continuously delivering value to its customers.

Recognition extends to individual franchisees too. Stephen Lutfi, owning multiple Batteries Plus stores in Phoenix, Arizona, was recently named the 2026 Franchisee of the Year by the International Franchise Association (IFA). Since joining the franchise system three years ago, Lutfi has been pivotal in expanding the network while fostering an environment that values his employees. His contributions were celebrated at the IFA Annual Convention held in Washington, D.C.

Moreover, the Batteries Plus corporate team has received accolades as well. Sara Whiteleather, the Senior Director of Marketing, and Chris McGee, the VP of Marketing, were honored with notable mentions in this year’s Franchise Assembly awards. Whiteleather was selected for the 2026 Franchise Marketing Ones to Watch List, whereas McGee was recognized as a Franchise Marketing Trailblazer, showcasing the marketing prowess that is driving the Batteries Plus brand forward.

To discover more about Batteries Plus and explore franchise opportunities, interested parties can visit their official site at batteriesplusfranchise.com.

Headquartered in Hartland, WI, Batteries Plus continues to redefine the retail experience for batteries, specialty light bulbs, and phone repair services. Owned by Freeman Spogli, a private equity firm, Batteries Plus is regarded as one of Forbes’ Best Franchises to Buy in America, solidifying its standing in the franchise landscape and demonstrating substantial growth and resilience in a competitive market.