#United States #Los Angeles #Jimmy Kimmel #Guillermo Rodriguez #Guillermo's Salsa

The Rise of Guillermo's Salsa

Guillermo Rodriguez, famous for his lively spirit as Jimmy Kimmel's late-night sidekick, is making waves in the culinary world. His venture, Guillermo's Salsa, has quickly become a household name, reaching landmark sales figures within just a few months. Launched in January 2026, the brand has captured the hearts (and taste buds) of consumers across the nation. After selling over 1 million tubs, this salsa brand is taking its next big leap: national expansion.

Guillermo co-founded this delicious endeavor with Chris Kirby, the founder of Ithaca Hummus, and together they aim to transform the salsa landscape. Despite limited distribution initially—less than 5% of available store spaces—Guillermo's Salsa has been named the #8 branded refrigerated salsa in the U.S. This unexpected success speaks volumes about the brand's quality and appeal.

What’s Cooking at Guillermo's?

The expansion journey for Guillermo's Salsa starts primarily with Kroger stores on October 4, 2026, as part of a broader strategy to reach consumers from coast to coast. Not content with just one retail partner, Guillermo's plans to roll out in H-E-B by November and has several other major retailers lined up for early 2027. The mission is straightforward: **