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The 2027 World Class US Bartender of the Year Competition

The anticipation is building as the Tales of the Cocktail Foundation proudly announces the return of the World Class US competition for its 15th season in 2027. Applications are now open, inviting bartenders nationwide to showcase their skills and creativity while aspiring to become the next US Bartender of the Year. This competition not only elevates bartending talent but also fosters an incredible sense of community, education, and mentorship within the industry.

A New Year, A New Challenge

This year marks another exciting chapter in the partnership between Diageo and the Tales of the Cocktail Foundation. With a focus on nurturing emerging talent, the World Class initiative goes beyond mere competition. It emphasizes education, advocacy, and community support, appealing to countless bartenders dedicated to advancing their careers and skills.

"We are thrilled to continue our collaboration with Diageo and introduce another season of the World Class US competition," says Charlotte Voisey, Executive Director of the Tales of the Cocktail Foundation. This program not only seeks out competitive spirits but also aims to uplift future industry leaders, providing them with the resources to succeed.

Streamlined Application Process

The competition has evolved its application process for this season, aiming to make it more accessible. Bartenders will be asked to submit only one signature cocktail along with a recipe inspired by a specific prompt, along with a series of short essay questions, rather than a multitude of creative components. This streamlined approach is designed to encourage more talented bartenders to participate.

With applications open until November 10, 2026, interested bartenders are encouraged to seize this opportunity to showcase their talent and creativity. As a result, this competitive yet collaborative environment promotes the sharing of ideas and techniques, encouraging participants to push the boundaries of their craft.

Competitive Challenges and Growth Opportunities

Participants will contend through engaging challenges rooted in Diageo's impressive portfolio of brands. These challenges not only test the competitors but also inspire them to look beyond current trends, helping shape the future landscape of bartending. The ultimate prize? The title of 2027 US Bartender of the Year, along with a chance to represent the US at the prestigious 2027 World Class Global Finals.

Moreover, the Top 15 Finalists will receive the opportunity to attend the Tales of the Cocktail 2027 through the Tales Scholar Program. This includes ample access to educational seminars, immersive tastings, and the chance to network with leading voices in cocktail culture. The Top 100 applicants will be announced in December 2026, leading to further challenges to hone skills and showcase innovation.

Key Dates and Final Remarks

Key competition dates established include:

• - September 28, 2026 - Applications open
• - November 10, 2026 - Applications close
• - December 2026 - Top 100 applicants announced
• - Late January 2027 - Top 100 submit second round of applications
• - March 2027 - Top 40 and Top 15 announced
• - May/June 2027 - Top 15 finalists compete to earn the coveted title
• - Fall 2027 - Global Finals held for Bartender of the Year

Mark Deveney, Senior Vice President of Customer Marketing at Diageo, adds, "Through this partnership, we continue to build on our shared commitment to strengthen the industry by providing essential opportunities, education, and a sense of community that exists within the World Class initiative. Our goal remains to ensure that talented bartenders from all corners of the industry can see themselves represented in this program."

For more details about the application guidelines and updates, you can explore here or follow @WorldClassUS on Instagram for real-time updates.

About the Organizations

Tales of the Cocktail Foundation is a non-profit dedicated to empowering the global hospitality industry worldwide. Annually, it gathers professionals in New Orleans for a unique conference that combines education and networking.

Diageo, a leading global beverage alcohol company, boasts an exceptional collection of brands. With a presence in nearly 180 countries, Diageo remains committed to creating responsible drinking initiatives and fostering innovation in the beverage industry.