Felicia Returns to Expo West to Promote Healthier Pasta Options for all

Felicia Returns to Natural Products Expo West

Felicia, a pioneering brand in the healthy pasta segment, is set to return to the Natural Products Expo West, taking place from March 4-7, to unveil its exciting lineup of better-for-you pasta alternatives. With a focus on nutrition and sustainability, Felicia has rapidly made a name for itself in North America, securing a spot on Fast Company’s list of Brands That Matter in 2024.

A Journey of Growth and Innovation

Since its debut at last year’s Expo, Felicia has not just gained visibility but has also seen substantial growth. The brand is now available in notable retailers such as Eataly, Costco Canada, and Pop Up Grocer. This expansion reflects a growing demand for healthier food choices that do not compromise on taste or quality.

Carlo Stocco, the managing director of Andriani North America, expressed excitement about the progress the brand has made. He stated, “The past year has been an exciting journey for Felicia as we continue to expand our reach across North America. Our presence at Expo West is a testament to our commitment to provide better, nutritious pasta options.”

What to Expect at the Expo

At Expo West, Felicia will exhibit its diverse pasta offerings, featuring innovative ingredients such as spirulina, buckwheat, chickpeas, and red lentils. Some of the standout products include spirulina spaghetti, oat penne, and buckwheat mezzi rigatoni. Attendees will have the chance to sample these unique dishes curated by renowned chef Massimo Buono at Booth #5448 in Hall E.

Moreover, Felicia has been shortlisted for the prestigious 2025 NEXTY Awards, which recognizes the most progressive brands in the natural products industry. The winners of this coveted award will be announced during the ceremony on March 6.

A Commitment to Healthy Eating

Felicia’s ethos revolves around creating better-for-you pasta made from 100% natural ingredients. The brand is a proud member of Andriani S.p.A., Italy’s leading benefit corporation, emphasizing an inclusive approach towards healthier eating habits. Each product is crafted from organic, allergen-free materials that promote not just nutritional benefits but also environmental sustainability.

The company practices responsible sourcing and production, with a focus on utilizing upcycled materials, highlighting its commitment to a circular economy. This initiative not only benefits consumers but also supports the planet.

Connect with Felicia

To learn more about Felicia and see how it is revolutionizing the pasta industry, visit their website at Felicia.us or connect with them on Instagram. The brand is rooted in its mission to offer innovative and delicious pasta solutions that bring health and sustainability together.

Felicia continues to inspire a movement towards a ‘Colorfood Revolution’ in the culinary world, inviting everyone to embrace a healthier way of eating through vibrant, nutritious pastas. If you are attending the Expo West this year, make sure not to miss Felicia’s showcase and discover how pasta can indeed be a healthy choice.