Transforming Customer Behavior Data into Sales: An Innovative Webinar
On August 7, 2025, a unique webinar titled "Transforming Customer Behavior Data into Sales: CX/CRM × Digital Advertising" will take place, co-hosted by Techno Digital Consulting Inc. and Digital Lens Inc., with insights provided by Google. This engaging online event is designed for companies looking to elevate their customer relationship management (CRM) and digital advertising strategies by effectively leveraging customer behavior data.
This informative session will run from 16:00 to 17:00 JST and will be held online via Zoom. Participants are encouraged to register in advance as attendance is limited to 100 guests on a first-come, first-served basis. The webinar will delve into the critical intersection of customer experience (CX), CRM, and data-driven marketing, with a focus on full-funnel marketing strategies that prioritize customer-centric approaches.
1. Designing CX/CRM Utilizing Customer Data (Techno Digital Consulting Inc. - 20 minutes)
In this opening segment, we will discuss the rising importance of customer experience (CX) in today's business landscape. The speaker from Techno Digital Consulting will explain the underlying reasons behind this trend and share effective methodologies for leveraging customer data to design impactful CX strategies.
2. Full-Funnel Marketing Anchored in CRM (Digital Lens Inc. - 20 minutes)
The second part will explore the deep-seated challenges in marketing activities and emphasize the unparalleled value of a full-funnel approach. The presenter will emphasize how CRM systems should transcend being mere customer lists, functioning instead as the "heart of marketing". By redesigning marketing strategies around CRM, businesses can deepen their relationships with individual customers and maximize customer lifetime value (LTV).
3. Leveraging Google Ads for Business Growth (Google Inc. - 15 minutes)
In this section, Google will outline strategies for utilizing first-party customer data to drive business expansion using Google Ads. Participants will learn how data-driven strategies can enhance the overall effectiveness of marketing funnels and lead to significant results.
4. Wrap-Up and Q&A
The session will conclude with a recap and an interactive question-and-answer segment featuring representatives from Techno Digital Consulting Inc., Digital Lens Inc., and Google to address any queries participants may have.
Interested individuals can register for the webinar on the Techno Digital Consulting Inc. website: Webinar Registration.
Registration will be open until the day before the event, providing a great opportunity for attendees to equip themselves with comprehensive insights into modern marketing strategies that make the most of customer data.
Techno Digital Consulting Inc. specializes in providing comprehensive support for companies looking to optimize their customer data utilization. Based in Shibuya City, Tokyo, with a team of experienced consultants, data scientists, and marketing planners, the company offers end-to-end services ranging from strategy development to data analytics, ensuring clients achieve maximum customer value through innovative solutions.
For more information, visit Techno Digital Consulting.
Overview of the Webinar
This informative session will run from 16:00 to 17:00 JST and will be held online via Zoom. Participants are encouraged to register in advance as attendance is limited to 100 guests on a first-come, first-served basis. The webinar will delve into the critical intersection of customer experience (CX), CRM, and data-driven marketing, with a focus on full-funnel marketing strategies that prioritize customer-centric approaches.
Agenda
1. Designing CX/CRM Utilizing Customer Data (Techno Digital Consulting Inc. - 20 minutes)
In this opening segment, we will discuss the rising importance of customer experience (CX) in today's business landscape. The speaker from Techno Digital Consulting will explain the underlying reasons behind this trend and share effective methodologies for leveraging customer data to design impactful CX strategies.
2. Full-Funnel Marketing Anchored in CRM (Digital Lens Inc. - 20 minutes)
The second part will explore the deep-seated challenges in marketing activities and emphasize the unparalleled value of a full-funnel approach. The presenter will emphasize how CRM systems should transcend being mere customer lists, functioning instead as the "heart of marketing". By redesigning marketing strategies around CRM, businesses can deepen their relationships with individual customers and maximize customer lifetime value (LTV).
3. Leveraging Google Ads for Business Growth (Google Inc. - 15 minutes)
In this section, Google will outline strategies for utilizing first-party customer data to drive business expansion using Google Ads. Participants will learn how data-driven strategies can enhance the overall effectiveness of marketing funnels and lead to significant results.
4. Wrap-Up and Q&A
The session will conclude with a recap and an interactive question-and-answer segment featuring representatives from Techno Digital Consulting Inc., Digital Lens Inc., and Google to address any queries participants may have.
How to Participate
Interested individuals can register for the webinar on the Techno Digital Consulting Inc. website: Webinar Registration.
Registration will be open until the day before the event, providing a great opportunity for attendees to equip themselves with comprehensive insights into modern marketing strategies that make the most of customer data.
About Techno Digital Consulting Inc.
Techno Digital Consulting Inc. specializes in providing comprehensive support for companies looking to optimize their customer data utilization. Based in Shibuya City, Tokyo, with a team of experienced consultants, data scientists, and marketing planners, the company offers end-to-end services ranging from strategy development to data analytics, ensuring clients achieve maximum customer value through innovative solutions.
For more information, visit Techno Digital Consulting.
Topics Business Technology）
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