Unlocking Sustainable Growth in Rapidly Expanding Companies
As businesses transition into growth stages after achieving Product-Market Fit (PMF), they often encounter a significant challenge: it’s not about the quantity of sales meetings, but rather the diminishing effectiveness of those meetings. This article delves into insights shared by industry leaders from
IVRy,
hacomono, and
immedio as they discuss proven methods to overcome this barrier, ensuring that sales conversations remain impactful.
The Challenge Beyond PMF
Once companies begin to generate leads and secure a constant number of meetings, they might quickly realize that these interactions aren’t converting into sales as effectively as expected. The shift in focus at this stage should be on how to consistently create “effective meetings” that lead to significant outcomes, rather than just increasing the number of meetings.
Understanding the parameters that define an effective sales meeting becomes crucial for sustaining growth. This is especially pertinent for SaaS and tech companies navigating the treacherous waters between PMF and the critical growth phase — often referred to as the 'chasm'.
Webinar Insights
In an upcoming original webinar hosted by
immedio, participants will have the opportunity to gain first-hand insights from key figures overseeing inside sales for
IVRy and
hacomono. They will share their journeys, from navigating the period post-PMF to successfully overcoming the chasm that often stymies growth. The discussion will cover the following key topics:
- - Defining Effective Meetings: What constitutes a valuable sales meeting in today’s fast-evolving market?
- - Organizational Design for Sales Success: How to build inside sales organizations that focus on quality engagements rather than merely increasing quantity.
- - Operational Effectiveness: Creating processes that maximize output with limited resources — a crucial skill for any growing company.
- - Collaborative Decision Making: Strategies for marketing, inside sales, and sales teams to work cohesively rather than in silos.
- - Real Life Challenges and Solutions: Learning from genuine struggles and successes faced by rapidly scaling companies, offering a realistic glimpse into strategic planning and execution.
Who Should Attend?
This webinar is ideal for inside sales leaders and managers in SaaS and IT companies who are:
- - Looking to improve their effective meeting rates and conversion metrics.
- - Experiencing challenges in defining roles and responsibilities within their sales processes.
- - Seeking ways to enhance meeting quality and results without simply adding personnel.
- - Interested in learning real-world growth strategies and organizational structures from successful companies.
Event Details
- - Event Title: Unlocking Sustainable Growth: Effective Sales Techniques for Rapidly Expanding Companies
- - Registration Period: February 9, 2026, 9:00 AM to February 23, 2026, 5:00 PM
- - Viewing Method: Online via immedio Box
- - Cost: Free
- - How to Register: Via a dedicated online form
Expert Speakers
- - Hideki Hamada, CEO of immedio: With a robust background in IT new business ventures and substantial experience at companies like bitFlyer and Sansan, he brings invaluable expertise in automating meeting acquisition through innovative solutions.
- - Kentaro Higuchi, Inside Sales Leader at hacomono: His experiences span across sales strategies in various sectors, significantly enhancing performance in the fitness industry.
- - Kiyoshi Morimoto, Inside Sales Manager at IVRy: He specializes in email marketing and inside sales organization and is known for his extensive speaking engagements sharing insights on effective sales methodologies.
Conclusion
As we embark on a new era of sales in high-growth environments, the ability to redefine what effective sales meetings entail will underpin future successes for businesses aiming for sustainability in their growth. Join us to explore these strategies and equip your organization with the tools necessary for overcoming the next growth barriers.