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The Rise of Oaks: Transforming Web Marketing

In an ever-evolving digital landscape, small businesses often struggle to capture online audiences effectively. Enter Oaks, a web marketing company established in February 2024 by Genta Kashiwakura, a former consultant at CyberAgent. Through innovative strategies and a deep understanding of SEO, Oaks is poised to revolutionize how smaller enterprises approach web marketing.

Founding Principles and Vision

Oaks operates with a specific mission: to create a society where companies with exceptional products and services are not hindered by web marketing challenges. The inspiration stems from Genta Kashiwakura’s personal journey in SEO, which began during his university years at Aoyama Gakuin University. It was while interning at a company called Aumo in 2020 that he became engrossed in the intricacies of SEO, leading him to launch Oaks as a solo entrepreneur.

After gaining experience as a Meta advertising consultant at CyberAgent, Kashiwakura uncovered a pressing reality: many small to medium-sized enterprises (SMEs) face significant hurdles in web marketing due to budget constraints. While large agencies prioritize high-budget campaigns, the needs of smaller businesses often remain unmet. This realization fueled his determination to start Oaks, offering tailored marketing solutions that leverage his dual expertise in SEO and advertising.

Services Provided by Oaks

Oaks is anchored in three main service pillars:

1. Web Consulting Services:

With a 95% retention rate and over 30 successful collaborations, their consulting focuses on both SEO and advertising to solve their clients' web marketing challenges. Services include:

• - SEO consulting: providing site assessments, keyword strategies, and technical SEO fixes.
• - Content marketing: from article planning to execution.
• - Digital advertising consulting: strategy and management for platforms such as Google and Meta.
• - Local SEO: enhancing visibility in local search results.
• - Development: custom web applications and tools to improve operational efficiency.

Oaks prides itself on delivering high results—a claim backed by an average client performance increase of 150%.

2. In-House Media Operations:

Oaks currently manages eight distinct web media platforms, including the highly recognized 'Coffee Bean Laboratory.' This niche site brings coffee enthusiasts reliable information ranging from brewing techniques to bean selection, achieving a remarkable monthly traffic rate of 600,000 views.

With Kashiwakura holding the title of certified coffee sommelier, he blends passion and SEO expertise, feeding organic growth and establishing their media as a trusted authority. The media presence significantly supports the consulting division, as insights and experiences gleaned in-house enhance the quality of services offered.

3. D2C Coffee Bean Sales: Lab Cafe:

The company also sells its own coffee under the Lab Cafe brand. Their unique offerings emphasize carefully sourced beans and meticulous roasting processes, achieving over 2,000 sales since inception.

This model showcases an innovative synergy between media and e-commerce, optimizing costs while driving business growth through organic traffic from ‘Coffee Bean Laboratory’ to the Lab Cafe.

The Uniqueness of Oaks: A Three-Pronged Approach

What sets Oaks apart from typical consulting agencies is their integrated model. By successfully operating both media and D2C sales, they gain real-world insights that enhance their consulting services. Many agencies lack this hands-on experience, leading them to propose theoretical strategies that might not yield the desired outcomes.

The direct involvement of Kashiwakura in strategy development and execution removes the common pitfalls of larger agencies, such as miscommunication and inconsistent service. This personal touch ensures that the strategic intentions are coherent and actions are timely.

Future Aspirations

Looking ahead, Oaks plans to expand its consulting operations significantly while continuing to strengthen its media presence. Plans include:

• - Increasing outreach to more SMEs needing web marketing assistance, with the possibility of launching a YouTube channel.
• - Scaling Lab Cafe through subscriptions and new product development.
• - Enhancing the ‘Coffee Bean Laboratory’ traffic and exploring social media channels like Instagram for further engagement.

Kashiwakura envisions a future where the name Oaks is synonymous with excellence in web marketing—offering clients the freedom to focus on their core business while securely navigating the complexities of web presence.

Meet the Founder: Genta Kashiwakura

Biography: Genta Kashiwakura began his entrepreneurial journey during university while interning in SEO. He established Oaks after gaining significant insights at CyberAgent about the challenges faced by SMEs.

Achievements: Featured in various media outlets and an established coffee expert, Kashiwakura continues to drive the mission of Oaks—to promote flourishing businesses through effective web marketing strategies.

Through tangible successes and innovative approaches, Oaks demonstrates how passion and expertise can create impactful business solutions.