JanSport Unveils the Lunar Lounge Collection for Modern Wellness Living

Introducing the Lunar Lounge Collection by JanSport

JanSport has taken a significant step forward in redefining its offerings by launching the Lunar Lounge Collection, a vibrant selection crafted with the modern consumer in mind. Scheduled for global release on January 14, 2026, this innovative line caters to the growing emphasis on wellness and versatility in daily life.

A Fresh Perspective on Lifestyle

In today's fast-paced world, where wellness is increasingly prioritized, JanSport aims to resonate with consumers who navigate various aspects of life with ease and style. The Lunar Lounge Collection emphasizes comfort while remaining chic, presenting products that effortlessly shift from activities like yoga or a casual outing to relaxation at home.

Alexandra Reveles, Vice President of Global Brand at JanSport, shared, “We are thrilled to introduce the Lunar Lounge Collection, a line that expands our assortment to cater to consumers looking for more than just our classic backpacks. They desire items that align with their lifestyles, energy, and values.”

This collection reflects a cultural trend where consumers are curating their choices not just based on utility but also aesthetics and intention, underscoring their values in sustainability and design. Constituents of wellness, as reported by studies from McKinsey, reveal that a staggering 87% of Chinese consumers and 82% of American consumers prioritize wellness daily.

Aesthetic and Functional Appeal

The Lunar Lounge Collection highlights JanSport's commitment to innovation and fashion-forward designs. With a variety of pieces such as:

- Unphased Crossbody Small - $30
- Unphased Crossbody Large - $40
- Move Sling FX - $35
- SuperBreak Plus FX - $60
- Half Pint FX - $35

Each item is available in multiple colors, including Soft Nylon Moon Flower, Black, Pastel Lilac, Lime Citron, and Azul Blue, catering to the diverse preferences of style-conscious consumers.

The collection not only delivers fashionable options but does so using sustainable materials, aligning with the brand's commitment to reducing its environmental footprint. JanSport strives to ensure that its new products not only meet the aesthetic desires of consumers but also their ethical priorities regarding sustainability.

Availability and Future Vision

The Lunar Lounge Collection becomes available to consumers worldwide on January 14, 2026. Shoppers will find these innovative pieces at select specialty retailers as well as online at JanSport's official website. JanSport’s dedication to inclusivity and self-expression remains at the heart of its mission, ensuring that every customer can find unique items that speak to their individual styles.

Since its inception in 1967, JanSport has maintained its reputation as a trusted ally in life’s adventures, expanding its range from iconic outdoor backpacks to a wider array of packs, bags, and accessories that resonate with current trends and consumer needs.

With the launch of the Lunar Lounge Collection, JanSport not only meets the demand for stylish and functional products but also positions itself as a relevant brand in an ever-evolving lifestyle landscape that values health, wellness, and aesthetic appreciation.