#United States #Dallas #Marketing Strategy #Pollo Campero #Karla Patino

Pollo Campero's Exciting New Leadership

Pollo Campero, the beloved fast-casual restaurant known for its unique Guatemalan chicken dishes, has recently made a significant addition to its executive team. Karla Patino has been appointed as the new Vice President of Marketing and Sales for Pollo Campero USA. With an impressive history and nearly two decades of experience in the quick-service restaurant (QSR) sector, Patino is set to steer the company’s marketing and sales strategy towards new heights.

In her new role, Patino will be focused on building stronger connections with U.S. Hispanic consumers, as well as supporting Pollo Campero’s ambitious goal of expanding its U.S. presence. The brand currently operates over 150 locations in the United States, with plans to reach 250 by 2030.

Patino's rich background includes leadership positions at several iconic QSR brands, including Taco Bell, KFC, Burger King, Chipotle, and Subway. Most recently, she served as the Chief Marketing Officer for Taco Bell Latin America, where she launched significant campaigns such as a collaboration with Latin music superstar Myke Towers, designed to reinvigorate the brand's presence in the region.

Luis Javier Rodas, the Managing Director and Chief Operating Officer of Campero USA, expressed enthusiasm for Patino’s appointment. He stated, "Karla joins our company at a pivotal moment, leveraging our rich heritage to expand our presence and connect with the communities we serve." According to Rodas, Patino’s leadership philosophy emphasizes building high-performing teams and fostering genuine human connections to establish enduring brand loyalty.

Born in Venezuela and raised in both Venezuela and Brazil, Patino has a robust academic background in advertising and marketing. She studied at the Universidade de Brasilia and obtained her MBA from Fundação Getulio Vargas in Brazil before relocating to the U.S. in 2014. Her diverse cultural experiences provide her with a unique perspective that aligns seamlessly with Pollo Campero's mission to resonate with Hispanic communities.

Patino expressed her personal commitment to elevating Pollo Campero’s brand in the U.S., aiming to make it the most loved brand among Hispanic consumers. "As a proud immigrant, I understand the importance of carrying your culture with you and I firmly believe in the values and mission of Pollo Campero," she said, noting the significance of working for a family-owned brand.

About Pollo Campero

Pollo Campero has established itself as a staple in both Guatemalan and El Salvadoran cuisine since its founding in 1971. Known for its delectable chicken dishes crafted from traditional family recipes, the brand serves a variety of menu items, including chicken sandwiches, empanadas, and unique sides like yuca fries and sweet plantains. The company is committed to evolving its menu while holding onto the culinary traditions that have defined it for more than 55 years, serving over 80 million customers around the globe annually.

As part of its dedication to social responsibility, Pollo Campero engages in various community initiatives, including the Campero Institute, which offers educational opportunities to employees, and partnerships with organizations such as St. Jude Children's Research Hospital. These commitments showcase the brand's dedication not only to delicious food but also to making a positive impact in the communities it serves.

In conclusion, Karla Patino’s leadership marks an exciting new chapter for Pollo Campero as it strives to strengthen its footprint across the United States. With a focus on authentic connections and growth strategies, the brand is poised to realize its ambitious expansion goals while celebrating its rich culinary heritage.