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A Unique Apartment Buying Experience

In the oh-so-bustling world of real estate, finding a perfect home can often feel daunting. Today, Renoveru is stepping up with a fresh and innovative service called "The R. by RENOVERU", designed to alleviate the common concerns that buyers often face when purchasing an apartment.

Background: Addressing the Problems in Housing Choice

The current real estate landscape reveals a rising demand for pre-owned apartment purchases. However, many potential buyers find themselves overwhelmed by concerns like outdated interiors, uncertainty about which properties to choose, or the daunting task of renovation. Recent studies have shown that about 70% of prospective homeowners express dissatisfaction with their current living arrangements, citing layout issues as their primary complaint. In light of these challenges, there is a growing trend towards minimizing household chores and enhancing time efficiency.

Recognizing these dilemmas, Renoveru has crafted a service offering "selected renovation" that focuses on customizable layouts while ensuring high-quality materials and finishes. In just one and a half years, over 100 customers have opted for this service, paving the way for a more streamlined and hassle-free apartment purchasing experience.

Addressing the Common Concerns in Apartment Buying

1. Concerns Over Layout

Buyers often grapple with questions about functionality, storage, and room count in existing or newly renovated properties.

2. Issues of Time and Effort

The process of selecting specifications for renovations can be overwhelming, especially when purchasing a pre-owned apartment.

3. Property Selection Woes

There often exists a fear regarding the aging interiors and facilities of older properties, adding to the stress of making an informed decision.

These issues inform the foundational principles of "The R. by RENOVERU", emphasizing a freedom of design that allows the buyer to focus on personalizing their space according to their individual lifestyle.

A New Way to Experience Lifestyle Choices

The restructured service revolves around three distinct lifestyles based on a wealth of industry experience and consumer needs:

E1: Timeless Authenticity

This design mirrors simplicity and quality, capturing the essence of a classic renovation. It offers a blank canvas where personal touches in decor can shine through.

G1: Natural Serenity in an Urban Environment

For those yearning for relaxation amid a busy life, this choice features soothing colors, high-end appliances, and design elements that create a calming atmosphere.

C1: Casual Creative Living

This versatile option is aimed at creative individuals who desire a more informal and customizable living space. It allows for personal expression while maintaining affordability.

The response from consumers has been overwhelmingly positive, demonstrating that offering three distinct product lines strikes a balance that resonates with diverse tastes. According to social surveys, the preference ratio among the three products stands at 48% for E1, 28% for G1, and 24% for C1.

Simplifying the Home Buying Process

Engaging with "The R. by RENOVERU" is designed to be straightforward: customers select a lifestyle that aligns with their values, leading to an efficient process with a maximum of two meetings to finalize their personalized layouts. With the commitment to make home buying a rich and intelligent experience, the service positions itself to enhance living standards throughout Japan.

Upcoming Features and Offerings

Two new products have been added to bolster the portfolio, connecting them with the aforementioned lifestyle categories:

• - E1 starts at approximately ¥12.35 million for a 60 sqm unit, emphasizing enduring quality and moderate design.
• - G1 aims to provide a tranquil space for around ¥20.25 million for similar floor space, integrating advanced amenities for comfort.
• - C1 opens avenues for creative exploration at an entry price of about ¥9.95 million.

Developer Insights

According to Hiroshi Yasu, an executive officer at Renoveru, the reconstruction of this service isn’t just a cosmetic update; it’s a strategic evolution aimed at enriching the entire apartment buying experience. By providing customers with a simple entry point to select lifestyles, the service allows them to focus on the nuances of property selection and layout formulation.

New Dedicated Service Site and Media Engagements

To showcase the advancements in service features clearly, Renoveru has launched a dedicated website. Additionally, they are keen on expanding reach through engaging videos on YouTube, highlighting how different lifestyle choices can transform living experiences.

For anyone embarking on the journey to find their ideal space, "The R. by RENOVERU" stands ready to guide them smoothly through this complex landscape of homeownership.